Advocacy Library

Browse the full collection of advocacy resources including research, case studies, and links.

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Success Measurements

Japan Travel and Tourism Association DNEXT meeting

Mar 25

Japan Travel and Tourism Association’s Strategy for Sustainable Destination Growth

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Social Impact

marching band

Feb 25

Breaking Barriers: Jackson State's Sonic Boom of the South Makes History at the Rose Bowl Parade

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Technology & Digital Marketing

woman taking a photo of the view

Feb 25

How Sentiment Analysis Reveals What Travelers Really Think

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Technology & Digital Marketing

AI represented through a graphic

Feb 25

AI Policy Recommendations for Destination Organizations: A Strategic Imperative

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Technology & Digital Marketing

Rocky Mountain Roamer AI tool

Feb 25

Breaking Barriers: How ChatGPT 4.0 and Estes Park's AI Revolution Are Shaping the Future of Industry

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Social Impact

family posing for a photo on a hike

Feb 25

Beyond Boundaries: Stories of Resilience and Inclusion in Accessible Travel

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Success Measurements

group of coworkers working together

Feb 25

Empowering Destination Professionals: Top Resources to Help You Succeed

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Social Impact

networking at a conference

Feb 25

Changing the Narrative: Shaping the Future of Our Industry’s Workforce

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Organizational Resilience & Growth

professionals

Feb 25

Connecting the Dots: Workforce Development Programs

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Community Engagement

networking at events

Feb 25

Enough Already – It Is Time to Recognize Destination Professionals!

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Technology & Digital Marketing

search engine

Jan 25

Embracing the Future of Search

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Event Impact Calculator (EIC)

Vancouver British Colombia aerial view of city

Jan 25

Attracting Large-Scale Global Events: How Vancouver Used the Event Impact Calculator to Secure the World's Premier Tech Conference

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