Organization & Financial Profile

Understand current organization funding, spending, trends, and performances of fellow destination organizations

The Destination Organization Performance Reporting platform (formerly the Organizational & Financial Profile Study) allows Destinations International members to view and analyze destination organization structures, practices, trends and developments in key areas of interest for the industry.

Take advantage of this unique and invaluable resource to assist in guiding the development, strategies and management of your destination organization.

$3.28 million is the median destination organization budget

73% receive most of their funding from occupancy tax

9% (and growing) receive funds from tourism improvement districts

2017 Organization and Financial Profile

The 2017 Organization and Financial Profile platform is designed to collect destination organization data and give you access to question-by-question comparisons and pre-configured results for benchmarking your performance. 

All oranizations who answered 50% or more of the required questions in this last data collection period will enjoy complimentary access at this time and:

  • Directly compare practices by question,
  • Personalize and download relevant reports,
  • Further analyze reported data. 

With greater control to make meaningful comparisons, destination organizations will have better information to guide their organizational planning. 

How to access the results

  1. Review the User's Guide and Results by Question Guide.  These documents address how to compare, personalize and download results.
  2. Access the reporting plaform here, using your Destinations International member portal username and password. If your access is denied or need assistance with your login, feel free to contact us.

If you didn't participate this year

Destinations International members that might not have participated in the survey but would still like review to the results are welcome to purchase access for US$ 1,085.00. All proceeds go to fund the Destinations International Foundation and its efforts to support ongoing research, education, advocacy and leadership development projects.

You may continue to purchase here. You will need to log in with your member username and password first to see the product.

Help and Questions

A Support Page, accessed via a link in the upper right-hand corner of the platform website is available for frequently asked questions.  If you are still in need of further assistance, please contact us directly.


For assistance or more information, please contact our research team:

Andreas Weissenborn
Senior Director of Research & Advocacy
+1 202-835-4201
[email protected]