Advocacy Library

Browse the full collection of advocacy resources including research, case studies, and links.

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Community Engagement

All for the love of Chicago graphic

04/14/2026

All for the Love of Chicago: Turning Narrative Risk into a Community Movement

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Community Engagement

Kimberly Berduo Velasquez with Delaware sign

04/06/2026

Discovering Delaware, Discovering My Path

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Destination Stewardship

Cannabis trail

04/02/2026

What Is Single-Domain Destination Stewardship?

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Technology & Digital Marketing

03/20/2026

The Three Pillars of AI for Destination Websites, and Why Most Teams Start in the Wrong Place

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Technology & Digital Marketing

hand on blue background

03/13/2026

Navigating Meta’s Shift to Creative‑Led Intelligence

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Communications & PR

cell phone on top of image of world

02/04/2026

Leading Through Disruption: Communications Preparedness for DMOs

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Destination Stewardship

People in bright clothing dancing

12/23/2025

Keeping Tourism Dollars Local: A Guide for Destinations

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Success Measurements

Professional utilizes tablet to analyze data, modern analytics methods through visual representations and charts

12/12/2025

2025: The Year Destination Marketing Became Data-Driven

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Success Measurements

View of Loudoun VA during sunset

12/12/2025

Reimagining Destination Success: Inside Visit Loudoun’s Data-Driven Approach to Shaping Tomorrow’s KPIs

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Success Measurements

women with suitcases at the airport

12/12/2025

What the 2025 Incentive Travel Index Tells Us About Incentive Travel’s Future

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Community Engagement

cicada

12/11/2025

How an Insect Invasion Landed Visit Loudoun National Media Coverage

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Success Measurements

David Peacock speaking at Advocacy Summit

12/05/2025

Reflecting on the 2025 Advocacy Summit in Sacramento

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