DestinationNEXT Futures Study

The relationship between destination organizations and their local communities evolved dramatically in many cities and towns globally during the Covid pandemic. Enough time has since passed where destination leaders are beginning to understand what was transitory and what looks to be long-term transformations.

The DestinationNEXT 2023 Futures Study attempts to codify those systemic shifts. It is a strategic roadmap and global survey that helps destination leaders navigate today’s highly fluid visitor economy to optimize their organizations’ relevance and value. The Futures Study is available for download in both English and Japanese below.

ENGLISH VERSION          JAPANESE VERSION

Past Studies

2021 DestinationNEXT Futures Study
2019 DestinationNEXT Futures Study
2017 DestinationNEXT Futures Study
2014 DestinationNEXT Futures Study