This report outlines the critical role and importance of Visitor-Based Assessments (VBAs) in continuing to grow the visitor economy in Canada.

Utilizing the world's most comprehensive database of legislative information, Destinations International was able to build a list of key words that were used repeatedly by elected officials when talking positively about travel and tourism.

Le Conseil canadien du leadership en matière de destination de Destinations International est composé de dirigeants d’organisations de destination établis à l’échelle du Canada. Le Conseil offre un espace de discussion aux dirigeants des organisations de destination canadiennes, qui se réunissent régulièrement tout au long de l’année pour consulter sur les principaux enjeux.

As we continue the transition to a post-pandemic world, Longwoods International surveyed Canadian residents to better understand how they now view the industry’s place in their communities and lives.

Using in-depth examples from ten North American destinations including Ottawa and Victoria, this new research reveals how investing in destination promotion acts as a catalyst for broader economic development, improved quality of life, and a stronger sense of place.

Each year, Longwoods International conducts a national study exploring Canadians' perceptions of tourism, its impacts, and the industry’s performance  in destination development, stewardship, and marketing.

A French-Canadian version of the Community Vitality Wheel graphic is now available to download! Share with your network how destination organizations promote a community to become a place where people want to visit, live, work and play.

A French-Canadian version of the Community Shared Value Workbook is now available to download! Each chapter of the workbook includes questions to ask yourself or your organization as you begin the way across the roadmap.

We are excited to share that our member checklist is now available in French! Whether you have been a member of DI for a long time or are new to our community, make sure you are taking advantage of all of our products and tools using our new checklist.

Destinations International’s Canadian Destination Leadership Council is comprised of destination organization executives from across Canada. The Council provides a forum for Canadian destination organization executives to meet regularly throughout the year to coordinate on key industry issues.