Advocacy Library

Browse the full collection of advocacy resources including research, case studies, and links.

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Event Impact Calculator (EIC)

sign outside stadium that reads "Welcome to TAY-ronto"

Apr 25

Swifties, Are You Ready for It? Unpacking the Economic Impact of Taylor Swift's Eras Tour in Toronto

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Community Engagement

animated image of a person holding a surfboard

Apr 25

Want bigger results from your campaign? Think smaller.

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Organizational Resilience & Growth

writing on a chalkboard. Words include trust, sincerity, integrity and reliability

Apr 25

Hot-Button Issues: A Guide for Destination Marketers

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Community Engagement

Canadian flag

Apr 25

From Coast to Coast, Tourism Powers Canada

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Community Engagement

marketing and communications summit panelists on stage

Mar 25

Conversations With Communities: Vital Insights from the Destinations International Marketing & Communications Summit

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Business Events

event attendees

Mar 25

Celebrating Global Meetings Industry Day: An Interview with the DI Meetings & Events Team

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Success Measurements

London skyline

Mar 25

English Tourism Week: An Annual Celebration of England’s Outstanding Tourism Industry

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Destination Stewardship

family visiting colorado

Mar 25

Shaping the Future of Colorado Tourism: A Visionary 10-Year Stewardship Plan & Guide for Destination Organizations

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Destination Stewardship

We love LA sign

Mar 25

Tourism is Indispensable – A Story of Resilience

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Workforce Development

coworkers chatting

Mar 25

Trending: The Latest Research on Culture and Workplace Engagement

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Success Measurements

travelers posing in front of red rocks

Mar 25

100+ Destinations Verified: A Milestone for Accessibility

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Destination Stewardship

Global Leaders Forum

Mar 25

Navigating the Future of Tourism: Insights from the Global Leaders Forum in Dublin

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