Advocacy Library

Browse the full collection of advocacy resources including research, case studies, and links.

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Organizational Resilience & Growth

Downtown area with shops and a banner that says Frisco Rail District

05/20/2025

The Frisco Rail District: Onboarding a Community with a Vision for the Future

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Success Measurements

Mural of a woman

05/20/2025

How Visit Pasadena Rebuilt Community After Crisis

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Success Measurements

group of coworkers

05/14/2025

5 Things U.S. DMO Leaders Should Do Today

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Social Impact

Myrtle Beach

05/14/2025

Visit Myrtle Beach: Transforming Into a Sensory-Friendly Destination

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Social Impact

Milwaukee skyline

05/14/2025

Visit Milwaukee: Creating Tangible Impact Among Diverse Small Businesses

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Social Impact

Ottawa Tourism team photo on a soccer field

05/07/2025

Ottawa Tourism: Uplifting Workforce Development Through Talent Management Initiatives

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Social Impact

dancers

05/07/2025

North Little Rock Tourism: Building Trust and Engagement in the Hispanic Community

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Success Measurements

Utah landscape

05/06/2025

Where Travel Leads, America Thrives: Fueling Local Economies and Strengthening Communities

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Destination Stewardship

panelists on stage at CEO Summit

04/25/2025

What Destination Leaders Are Doing Differently: Strategies for a Shifting Landscape

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Success Measurements

camera crew filming at night

04/25/2025

Lights, Camera, Community: How Champaign-Urbana Built a Film-Friendly Destination

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Social Impact

Destination Madison team in front of capital building

04/23/2025

Destination Madison: Building Welcoming and Belonging Through DEAI-Focused Internal Transformation

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Social Impact

Henry Marsh Mural

04/23/2025

Great Lakes Bay Regional CVB: Honoring Legacy and Uniting Community

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