DestinationNEXT Assessment
Understand your stakeholders. Strengthen your destination.
The DestinationNEXT Assessment is the destination industry’s leading tool for measuring stakeholder sentiment and organizational alignment. Built for destination organizations of every size, it gives your leadership a clear data-driven picture of where your destination stands today and the strategies most likely to move it forward.
Every destination is facing increasing pressure to balance visitor growth, resident quality of life, economic impact and community priorities. The DestinationNEXT Assessment helps destination leaders understand stakeholder sentiment, measure community alignment and identify the strategies most likely to earn support and move the destination forward.
Developed by Destinations International, DestinationNEXT translates the input of your community, partners and stakeholders into actionable insight — helping you build consensus, guide strategic planning and demonstrate value to your board and your community.
What the Assessment Delivers
- A comprehensive research-based analysis of stakeholder perceptions across your destination and your organization.
- The online DestinationNEXT diagnostic tool is designed to assist destination organizations with an objective self-assessment which will help determine development priorities and strategies for the future. The tool presents a framework that destination organization leaders and communities can use to critically assess the destination.
- The online diagnostic tool is built upon two key inputs – Destination Strength (the physical variables that make up the visitor experience) and Community Alignment (the intangible elements that have an impact on the destination’s viability and success).
- Benchmarking against a global body of destination data to put your results in context.
- A clear presentation-ready report your team can use to align leadership, inform planning and tell your story.
How It Works
A DestinationNEXT engagement is guided from start to finish by an approved DestinationNEXT licensee. Your licensee customizes the survey for your destination, manages the launch and participant outreach, ensures strong response rates and delivers a final report with expert analysis and a live results presentation for your team.
The assessment is administered on Destinations International’s established platform, combining trusted survey technology with the global DestinationNEXT dataset — so your results are both rigorous and comparable across the industry.
Administered by Authorized DI Sub-Licensees
The DestinationNEXT Assessment is delivered through a network of authorized sub-licensees of Destinations International. Each sub-licensee is an experienced destination strategy professional, trained on the DestinationNEXT methodology and authorized by DI to administer the assessment, interpret results and guide destinations through the process.
Working with an authorized sub-licensee means you receive consistent high-quality delivery backed by the full DestinationNEXT methodology and the support of Destinations International. To begin an assessment or learn more, connect with an authorized licensee below.
DI currently recognizes Young Strategies as an approved and certified DestinationNEXT vendor, with additional authorized licensees to be announced. To confirm that a provider is a current DI-approved and certified DestinationNEXT licensee, please contact Destinations International directly.
DestinationNEXT Licensee
Young Strategies, Inc.
Young Strategies is a destination research and strategic planning firm based in Charlotte, North Carolina, partnering with destination organization leaders and local stakeholders to build smart plans rooted in actionable insight. Founded by Berkeley Young in 2004, the firm has completed research and planning studies for more than 100 destinations across 27 states. Young Strategies has implemented DestinationNEXT strategic planning projects for 64 destinations across 20 states, giving the team deep hands-on expertise with the assessment and the planning process it informs. Berkeley brings over 30 years of industry experience, including leadership roles at a convention and visitors bureau, a chamber of commerce and a major golf resort, an operator perspective that lets Young Strategies turn stakeholder data into practical strategies destinations can act on with confidence.
Contact name: Berkeley W. Young
Title: President
Email: [email protected]
Phone: 704-677-4018
Website: www.youngstrategies.com
Get Started
Ready to see where your destination stands? Connect with an authorized DestinationNEXT licensee or reach out to Destinations International to begin your assessment.