Event Impact Calculator (EIC)

The Event Impact Calculator is utilized by over 300 destination organizations worldwide and is the global standard for measuring net new money coming to a community because of meetings and events.

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Website Impact Calculator (WIC)

EIC Enhancement

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The Event Impact Calculator measures the economic value of an event and calculates its return on investment to local taxes. Armed with this information, destination organizations and CVBs are better prepared to make the case to policymakers and stakeholders for the ongoing development and growth of the events and meetings sectors. Updated annually, the calculator draws on ten different data sources to provide an industry-wide standard.

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Why is it important?

With more than 300 destination organizations using the tool, the Event Impact Calculator has been established as an industry standard with over 500,000 events analyzed. The models and platform have been developed by Tourism Economics, an Oxford Economics Company.

Credible

With minimal user inputs, destination organizations and CVBs can produce impact analysis based on the latest survey and economic data available.

Localized

Each destination organization and CVB receives access to a model that is uniquely developed for their destination.

Comprehensive

The calculator measures the direct impacts of events on businesses, employment, income and taxes.

EIC Modules

Meetings

Sports

Festivals & Cultural Events

Local & Public Events

Why Use the Event Impact Calculator?

"Our partners in tourism look to Choose Chicago for expertise and leadership in measuring event value. Working closely with Destinations International, the Choose Chicago Data Team sees continued success in its goal of positioning Choose Chicago as the go to source for credible and defendable economic impact profiling."

DAVID E. CZECHOWSKI
Director/Sr. Economist - Research & Analysis
Choose Chicago/Chicago Sports Commission

Subscription Rates

Annual fees for licensing one or more modules follow the rate structure below, based on the organization's annual operating budget.
Local and Public Events module pricing is based on the rentable square footage of the destination's convention center.

View LPE module pricing

2025 Americas Pricing*

Organization Budget	Annual License Fee
	Meetings	Sports	Festivals	Meetings + 1 Module	All Three Modules
Less than US$1M	$2,613	$2,073	$2,073	$3,513	$5,598
US$1M - US$2.99M	$2,930	$2,332	$2,332	$3,951	$6,297
US$3M - US$5.99M	$4,500	$3,267	$3,267	$6,081	$8,890
US$6M - US$9.99M	$6,529	$3,938	$3,938	$8,437	$11,704
US$10M - US$14.99M	$8,437	$4,500	$4,500	$11,028	$14,966
US$15M - US$19.99M	$9,281	$4,950	$4,950	$12,131	$16,463
Above US$20M	$10,126	$5,400	$5,400	$13,233	$17,959

* EIC modules in the Americas are currently available in the United States, Canada, Mexico and Colombia. Pricing is also available for Australia. Please reach out to our contacts below for inquiries. Please also reach out to the contacts below for state/province or regional pricing.

2025 European Pricing*

Organization Budget	Annual License Fee
	Meetings	Sports	Festivals	Meetings + 1 Module	All Three Modules
Less than €1 million	€2,604	€2,066	€2,066	€3,501	€5,578
€1 million-€2.99 million	€2,920	€2,324	€2,324	€3,938	€6,276
€3 million-€5.99 million	€4,500	€3,256	€3,256	€6,061	€8,860
€6 million-€9.99 million	€6,507	€3,924	€3,924	€8,410	€11,665
€10 million-€14.99 million	€8,410	€4,484	€4,484	€10,990	€14,915
€15 million-€19.99 million	€9,219	€4,934	€4,934	€12,089	€16,407
above €20 million	€10,091	€5,380	€5,380	€13,190	€17,899

For destinations seeking additional custom or bespoke modeling for their Event Impact Calculator (EIC), a one-time development fee applies. This fee covers the work conducted by our team of expert economists to create a tailored economic model for your city.

The process includes analyzing the economic linkages within your local economy to understand how event-related spending flows through various sectors. Additionally, the fee includes modeling typical attendee spending patterns across different categories and event types, ensuring the tool reflects the unique dynamics of your destination.

2025 Saudi Arabia Pricing*

Organization Budget	Annual License Fee
	Meetings	Sports	Festivals	Meetings + 1 Module	All Three Modules
Less than SAR1M	9,800 ر.س	7,772 ر.س	7,773 ر.س	13,173 ر.س	20,992 ر.س
SAR1M-SAR2.99M	10,989 ر.س	8,744 ر.س	8,745 ر.س	14,819 ر.س	23,616 ر.س
SAR3M-SAR5.99M	16,876 ر.س	12,251 ر.س	12,252 ر.س	22,805 ر.س	33,339 ر.س
SAR6M-SAR9.99M	24,484 ر.س	14,769 ر.س	14,770 ر.س	31,640 ر.س	43,892 ر.س
SAR10M-SAR14.99M	31,640 ر.س	16,876 ر.س	16,877 ر.س	41,356 ر.س	56,124 ر.س
SAR15M-SAR19.99M	34,803 ر.س	18,563 ر.س	18,564 ر.س	45,510 ر.س	61,736 ر.س
Above SAR20M	99,171 ر.س	20,250 ر.س	19,976 ر.س	49,626 ر.س	67,348 ر.س

*Each new destination within Saudi Arabia subject to a one-time activation fee of 46,875 SAR.

Subscription to the Event Impact Calculator is available to Destinations International member organizations only.

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Elaine Rosquist, CMP

Senior Director of Product Engagement

Destinations International

Elaine leads strategic development of the Event Impact Calculator and related Destinations International products. She works with subscribers and product developers to ensure a great user experience, robust training resources and strong community support.

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