About Destinations International
We believe that destination organizations positively impact local communities as a dynamic place to visit, live and work. As such, Destinations International, the global association for destination professionals, elevates tourism by educating, equipping, empowering and connecting its members to better fulfill their missions and achieve positive results around the world.
2023 Strategic Goals
Maintain Robust Member and Partner Engagement
Our mission is to empower our members so that their destinations excel. We do this by remaining relevant and addressing member needs, listening, appreciating differences, and finding common ground. Ongoing engagement between our members and our team, our members and their peers, and our members and industry partners are paramount to our association’s success.
Extend Our Reach
As the world’s largest trade association for destination organizations, we will continue our efforts to increase our global footprint, raise the profile of both our industry and our individual members, and create tools and research to assist our members.
Enhance Our Content and Professional Development Offerings
As the definitive resource for industry content, professional development, and career advancement for the destination organization community, we will enhance our offerings, expand our delivery platforms, and enrich our content. To maximize the impact of our educational efforts, we will increase our integrated content approach across all Destinations International’s delivery channels to meet our member’s needs, industry requests, and our business objectives.
Tackle Our Industry Strategic Issues Through the Development of Relevant Content, Education, Solutions and Tools
Our industry strategic issues represent significant global threats and opportunities that impact the direction of our industry and the success of our members. Each one of these issues is addressed in our activities, programs, and solutions developed in the areas represented by our core pillars.
Provide Leadership and Resources Focused on Equity, Diversity and Inclusion (EDI)
DI recognizes and advocates the importance of cultivating a unified travel industry where everyone is welcome and where there is equitable access for all. Through meaningful collaboration, DI will clarify our EDI value proposition, resources, and service offerings for our membership.
Create a Comprehensive Sustainability Plan and a Roadmap to Develop Member Resources
Sustainability is commonly described as having three dimensions: environmental, economic, and social. These plans can also be referred to as an ESG plan (environmental, social and governance). Knowing that tourism can play a significant role in delivering sustainable solutions for people, the planet, prosperity and peace, DI will seek to define what sustainable models look like for destination organizations and create educational content, tools and resources to benefit our global membership. The cornerstone of this effort will be to incorporate the United Nations’ 2030 agenda that includes a set of 17 Sustainable Development Goals (SDGs). The 17 SDGs and the corresponding 169 SDG targets offer the world a new direction and tourism can and must play a significant role in delivering sustainable solutions for people, the planet, prosperity and peace.