About Destinations International
We believe that destination organizations positively impact local communities as a dynamic place to visit, live and work. As such, Destinations International, the global association for destination professionals, elevates tourism by educating, equipping, empowering and connecting its members to better fulfill their missions and achieve positive results around the world.
From shaping new tools and research, operating accreditation programs or re...
Core Pillars
Community
Destinations International fosters a strong, global community of professionals and promotes the exchange of information, knowledge, and best practices. Our over 800 member organizations and strategic partners from across the globe connect to exchange knowledge, best practices, and network with each other to help their individual communities thrive.
Destination Tools
Destinations International offers a suite of products built on best practices, insights, and research. We work to raise the effectiveness of destination organizations; increase relevancy among the destination’s community; raise the level of professionalism through accreditation; and provide actionable best practices and strategies for the sustainable success of destinations.
Professional Development
We are the definitive resource for professional development within the destination marketing and management industry. We offer ongoing educational opportunities both in person and online and are committed to providing professional development and lifelong learning for our members.
Advocacy & Research
Destinations International is the collective voice of destination organizations, empowering destinations on issues big and small. We strive to be champions for our members and recognize the importance of keeping our members abreast of the challenges and opportunities presenting themselves in the marketplace. DI educates, equips, and empowers its members to advocate on behalf of their destination organizations and their destination communities. We use our collective voice to elevate and advance the mission, goals, and efforts of destination organizations. Destinations International is constantly expanding industry knowledge, introducing new ideas and developing forward-focused research and relevant data.
2023 Strategic Goals
Maintain Robust Member and Partner Engagement
Our mission is to empower our members so that their destinations excel. We do this by remaining relevant and addressing member needs, listening, appreciating differences, and finding common ground. Ongoing engagement between our members and our team, our members and their peers, and our members and industry partners are paramount to our association’s success.
Extend Our Reach
As the world’s largest trade association for destination organizations, we will continue our efforts to increase our global footprint, raise the profile of both our industry and our individual members, and create tools and research to assist our members.
Enhance Our Content and Professional Development Offerings
As the definitive resource for industry content, professional development, and career advancement for the destination organization community, we will enhance our offerings, expand our delivery platforms, and enrich our content. To maximize the impact of our educational efforts, we will increase our integrated content approach across all Destinations International’s delivery channels to meet our member’s needs, industry requests, and our business objectives.
Tackle Our Industry Strategic Issues Through the Development of Relevant Content, Education, Solutions and Tools
Our industry strategic issues represent significant global threats and opportunities that impact the direction of our industry and the success of our members. Each one of these issues is addressed in our activities, programs, and solutions developed in the areas represented by our core pillars.
Provide Leadership and Resources Focused on Equity, Diversity and Inclusion (EDI)
DI recognizes and advocates the importance of cultivating a unified travel industry where everyone is welcome and where there is equitable access for all. Through meaningful collaboration, DI will clarify our EDI value proposition, resources, and service offerings for our membership.
Create a Comprehensive Sustainability Plan and a Roadmap to Develop Member Resources
Sustainability is commonly described as having three dimensions: environmental, economic, and social. These plans can also be referred to as an ESG plan (environmental, social and governance). Knowing that tourism can play a significant role in delivering sustainable solutions for people, the planet, prosperity and peace, DI will seek to define what sustainable models look like for destination organizations and create educational content, tools and resources to benefit our global membership. The cornerstone of this effort will be to incorporate the United Nations’ 2030 agenda that includes a set of 17 Sustainable Development Goals (SDGs). The 17 SDGs and the corresponding 169 SDG targets offer the world a new direction and tourism can and must play a significant role in delivering sustainable solutions for people, the planet, prosperity and peace.
