Advocacy Library

Browse the full collection of advocacy resources including research, case studies, and links.

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DestinationNEXT

airplane in the sky at sunset

07/29/2025

From Message to Mandate: What the 2025 DestinationNEXT Futures Study Means for Marketers

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Community Engagement

Frederick MD

07/23/2025

Behind the Scenes: What We Learned Shadowing Destination Teams

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Organizational Resilience & Growth

digital screen hanging on the wall in an airport

07/22/2025

Unlocking the Power of Data Storytelling, Using New Channels for Success

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Success Measurements

07/22/2025

Why Travel Marketers Must Measure Efficiency, Not Just Conversions

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Social Impact

woman with her hand in front of her face with the sky in the background

07/21/2025

New York City Tourism + Conventions: Amplifying New York's Neighborhoods through “NYC Local Legends”

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Technology & Digital Marketing

phone taking photo of a view while social media icons pop up

07/17/2025

5 Strategies for Maximizing Influencer Relations on a Budget

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Destination Stewardship

mountain bikers in the hills of Colorado

07/16/2025

Shaping the Future of Colorado Tourism: A Visionary 10-Year Stewardship Plan & Guide for Destination Organizations (Part 2)

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Destination Stewardship

man and woman having a conversation at work

07/16/2025

Future of Workforce: 5 Takeaways from our Listening Sessions

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Products & Tools

Don Welsh on stage at Annual Convention

07/16/2025

ICYMI: 6 Game-Changing Resources Unveiled at 2025 Annual Convention

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Technology & Digital Marketing

Donald Lilley presenting on stage at BizOps Summit

07/07/2025

Biz Ops: The Year Operations Stepped into the Spotlight

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group of attendees at 2024 annual convention

07/01/2025

6 Things To Know Before You Go: A Marketer’s Guide to Getting the Most from Annual Convention

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Social Impact

greenish blue ocean waves hitting the shore at the beach

06/25/2025

The Northshore is for Everyone: A Community Program to Cultivate Belonging

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