Image
MarCom 2027 banner

WELCOME WHAT'S NEXT

 Fresh Perspectives. Bold Ideas.

The next chapter of destination marketing is taking shape and Destinations International’s Marketing & Communications Summit is bringing together the destination storytellers, brand builders, creative thinkers and strategic communicators who are helping to define it.

In 2027, we’re turning up the energy and embracing new possibilities. From AI and emerging technologies to evolving audience expectations, creative storytelling and advocacy-driven marketing and communications, this year’s Summit will explore the ideas, innovations and strategies redefining our industry.

Expect fresh thinking, dynamic conversations, hands-on learning and real-world takeaways you can put into action. Connect with peers, discover new approaches and leave inspired to push boundaries, elevate your impact and bring bold ideas to life.

And what better place to Welcome What’s next than Miami? A vibrant melting pot of cultures, creativity and innovation, Miami sets the perfect stage for three days of inspiration, connection and big ideas.

The future of destination marketing is calling. Miami is ready. Are you?

 

Register Now

 

Beyond the Walls: The Art of Destination Storytelling Workshop

Take your Summit experience beyond the conference room and into Miami's iconic Wynwood Walls! Discover the story behind the neighborhood's transformation, explore emerging cultural and consumer trends with VML, and collaborate with peers to uncover fresh marketing opportunities inspired by insights from its Future 100: 2027 report.

Plus, go behind the scenes with an exclusive guided tour, unleash your inner artist during a hands-on mural painting experience and take home the full Future 100: 2027 report to keep the inspiration flowing!

$295 for members | $395 for non-members. Additional registration required.

Register Now

DMO Member Rates

Standard Rate (Through January 28)

US$1,050

Last Chance Rate (Starting January 29)

US$1,200

DMO Non-Member Rates

Standard Rate (Through January 28)

US$1,575

Last Chance Rate (Starting January 29)

US$1,725

 

Register Now

 

Partners: Please note that a 2027 partnership is required to attend this event, and not all partner tiers are eligible. Member/Non-member rates apply only to destination organizations. Please consult your partnership agreement or contact [email protected] if you have any questions.

Agenda at a Glance

Tuesday, February 23

Registration

12:00 PM - 5:00 PM

Marketing Committee Meeting

10:00 AM - 11:30 AM

PR & Communications Committee Meeting

10:00 AM - 11:30 AM

Immersive Workshop: Beyond the Walls: The Art of Destination Storytelling

1:00 PM - 5:00 PM

What does it take to transform a neighborhood into a globally recognized cultural destination? And how can emerging trends, creative thinking and authentic storytelling shape what's next for destination marketing and communications?

Step inside Miami's iconic Wynwood Walls for an immersive experience exploring the intersection of art, culture, creativity and destination storytelling. Hear firsthand from Jessica Goldman Srebnick about Wynwood's remarkable transformation and the role art has played in shaping its identity and global appeal.

Look to the future with an interactive trends workshop led by VML, drawing on fresh insights from its Future 100: 2027 report. Explore unexpected shifts in culture and consumer behavior, discover how they can reveal new opportunities for destinations and collaborate with fellow attendees to turn those insights into compelling marketing and communications concepts. Attendees will also receive the full report to continue exploring emerging trends and opportunities.

Go behind the scenes with an exclusive guided tour offering a unique perspective on Wynwood Walls' curatorial philosophy and unleash your inner artist during a hands-on mural painting experience led by a local artist.

Leave with fresh perspectives, practical inspiration and new ways to connect culture, creativity and emerging trends to your destination's marketing, communications and storytelling strategies.

No artistic experience required — just a willingness to think beyond the canvas.

Key Learnings:

  • How arts, culture and creative placemaking can shape destination identity, influence perceptions and strengthen brand positioning.
  • How emerging cultural and consumer trends can reveal new opportunities to connect with audiences and elevate a destination's authentic strengths.
  • Strategies for translating unexpected insights into compelling marketing concepts and fresh approaches to destination storytelling.
  • How creative expression and collaboration can inspire innovative thinking, content development and audience engagement.
  • Ways to apply new perspectives and creative thinking to evolving destination marketing and communications challenges. 

Additional registration required. $295 for members | $395 for non-members.

Welcome Reception

5:30 PM - 7:30 PM

Wednesday, February 24

Registration

7:00 AM - 5:00 PM

Networking Breakfast

7:45 AM - 8:45 AM

Welcome and Opening Keynote

9:00 AM - 10:25 AM

Networking Break

10:25 AM - 10:40 AM

Breakout Sessions

10:40 AM - 12:25 PM

Lunch

12:25 PM - 1:25 PM

General Session

1:25 PM - 2:10 PM

Breakout Sessions

2:20 PM - 3:40 PM

Networking Break

3:40 PM - 3:55 PM

General Session

3:55 PM - 5:00 PM

Thursday, February 25

Registration

7:00 AM - 12:00 PM

Networking Breakfast

7:45 AM - 8:45 AM

General Session

9:00 AM - 10:00 AM

Breakout Sessions

10:10 AM - 10:55 AM

Networking Break

10:55 AM - 11:10 AM

Marketplace of Ideas

11:10 AM - 12:10 PM

Lunch

12:10 PM - 1:10 PM

Marketplace of Ideas

1:10 PM - 2:45 PM

Networking Break

2:45 PM - 3:00 PM

Breakout Sessions

3:00 PM - 3:45 PM

General Session

3:55 PM - 4:55 PM

Closing Reception

5:00 PM - 6:30 PM

Location & Travel Information

Hilton Miami Downtown
1601 Biscayne Blvd
Miami, FL 33132

25.791261891995, -80.187854915903

The hotel booking link will be provided in your registration confirmation email. Please register for the event prior to booking your room.
The hotel cutoff date is Thursday, January 28th, 2027.