Overnight Room Demand Analyzer (ORDA)

How many rooms does an event really use?

According to research by Tourism Economics, How many meetings does your convention really use?, one out every three room nights are booked outside the contracted room block, and for citywide events, the ratio approaches one out of every two. Relying solely on room block data can mean greatly underestimating the value of a particular meeting.

Gain a more accurate understanding of actual room demand with a dynamic tool, the Overnight Room Demand Analyzer (ORDA) that takes into account:

  • Event-specific parameters
  • State/Province and Country assumptions
  • Attendee origin using ZIP/postal code data

Orientation & Training

Please sign up for one of the available dates below:

Access ORDA

Destinations International offers CVBs and destination organizations that subscribe to empowerMINT complimentary access to ORDA through the MINT+ database. If you have any questions regarding access, please contact Kate Skidmore at [email protected].