Overnight Room Demand Analyzer (ORDA)
How many rooms does an event really use?
According to research by Tourism Economics, How many meetings does your convention really use?, one out every three room nights are booked outside the contracted room block, and for citywide events, the ratio approaches one out of every two. Relying solely on room block data can mean greatly underestimating the value of a particular meeting.
Gain a more accurate understanding of actual room demand with a dynamic tool, the Overnight Room Demand Analyzer (ORDA) that takes into account:
- Event-specific parameters
- State/Province and Country assumptions
- Attendee origin using ZIP/postal code data
Contact
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