Overnight Room Demand Analyzer (ORDA)
How many rooms does an event really use?
According to research by Tourism Economics, How many meetings does your convention really use?, one out every three room nights are booked outside the contracted room block, and for citywide events, the ratio approaches one out of every two. Relying solely on room block data can mean greatly underestimating the value of a particular meeting.
Gain a more accurate understanding of actual room demand with a dynamic tool, the Overnight Room Demand Analyzer (ORDA) that takes into account:
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Event-specific parameters
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State/Province and Country assumptions
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Attendee origin using ZIP/postal code data
Must be an active Event Impact Calculator or MINT client to access. For assistance, please contact [email protected].
New to ORDA? Watch Webinar Recording
Explore the future of destination analytics with the DI Overnight Room Demand Analyzer (ORDA). Take a deep dive into the tool that is reshaping the way we understand and analyze the actual room demand associated with events hosted in your destination. As the landscape of event planning undergoes significant shifts and the relevance of this tool increases, ORDA provides insights into a world where traditional event history is no longer a reliable guide. This session explores fundamentals, best practices and use cases that will equip destinations with the knowledge and skills needed to navigate the complexities of the modern events landscape and how they approach event analytics.