Certified Destination Management Executive (CDME) Credential

The Certified Destination Management Executive (CDME) is the tourism industry’s highest individual educational achievement. 

Upcoming Courses

* Courses are subject to change. To receive credit for a course toward your CDME you must be in attendance for 100% of the scheduled course time.

CDME Fall Alberta

October 8-11, 2019
Banff, Alberta, Canada

Core Course: Destination Leadership
October 8-9, 9:00 AM - 5:00 PM
Member Rate: US$ 1,475
Non-member Rate: US$ 2,215

Elective Course: Destination Information & Research
October 10, 9:00 AM - 5:00 PM and October 11, 9:00 AM - 12:00 PM
Member Rate: US$ 800
Non-member Rate: US$ 1,200

Fall Learning Week

November 9-12, 2019
Madison, WI, USA

Concurrent Core Courses:
November 9-10, 9:00 AM - 5:00 PM
Member Rate: US$ 1,475
Non-member Rate: US$ 2,215

  • Destination Marketing Planning
  • Destination Advocacy

Concurrent Electives:
November 11, 9:00 AM - 5:00 PM and November 12, 9:00 AM - 12:00 PM
Member Rate: US$ 800
Non-member Rate: US$ 1,200

  • Destination Partnership & Innovative Funding
  • Development of the Destination Experience
Core Courses Descriptions

Read more about the core courses

Who should enroll in the CDME certificate program? 

The suitable applicant is an experienced professional who has developed a broad knowledge base mirroring Destinations International’s professional tracks and destination marketing industry standards. Graduates of the program will be equipped with the knowledge needed to adapt and manage the increasing change and competition facing the industry.

Program Components 

Each core course is 2 days in duration, involving a “take-home” assignment to be completed by the participant with a subsequent report of findings and conclusions returned for review.

  • All courses are “stand alone” and can be taken in any sequence. It is highly recommended that the Strategic Issues in Destination Management core course be the participant’s introduction to the program.
  • After core and elective courses are completed, a comprehensive and practice-oriented final exam will be administered to those participants who wish to earn their certification.
  • Elective courses are varied and are 1.5 days in duration.

Course Design Features

  • Limited enrollment to encourage closer interaction among participants and faculty.
  • Course moderators with strong teaching skills and international and tourism business experience.
  • Inclusion of noted industry practitioners to provide specialized expertise.
  • Highly interactive session formats that combine pre-assigned readings, case studies, workshop exercises, idea exchanges, videos and small group discussions.
  • Topic deliberations to reinforce relevant concepts, strategies, applications and measurement methods.

CDME Program Requirements

The CDME program requires completion of the following courses and knowledge assessments within a four-year time frame. Credential conferred after successful completion of the following:

  • 4 Core Courses
  • 2 Elective Courses
  • Final Exam

Core Courses

  • Strategic Issues In Destination Management
  • Destination Marketing Planning
  • Destination Leadership
  • Destination Advocacy and Community Relations

Learn more about core courses.

Elective Course Options  

Choose two elective courses from 10 available options:

  • Destination Positioning and Branding
  • Destination Database Marketing
  • Technology and Marketing Communications in Destination Management
  • Destination Information and Research
  • Development of the Destination Experience
  • Destination Sales and Services Management
  • Destination Partnership and Innovative Funding
  • Destination Social Media Marketing
  • Destination Organization Financial Management
  • Destination Organization Human Resources and Talent Development

Final Exam & Graduation

Get a jump start! The CDME Board would like candidates to get a head start on the final exam by offering you an opportunity to review the 2019 final exam and begin your work towards certification. We strive for each candidate to feel they have the time to digest the information and become successful in achieving their CDME.

Destinations International recognizes CDME graduates as those professionals who have completed all CDME program requirements. The graduation ceremony occurs once a year at the Annual Convention.


Effective January 2018, All CDME professionals who earned, and wish to maintain, the CDME designation are required to complete continuing education activities after graduation to maintain certification every four years.

Learn more about recertification requirements.


Member Rate: US$ 1,475 Core, US$ 800 Elective
Non-member Rate: US$ 2,215 Core, US$ 1,200 Elective


If you have any questions on education programs, please contact our events and education team at [email protected] or +1.202.835.4203.