Certified Destination Management Executive (CDME) Credential

The Certified Destination Management Executive (CDME) is the tourism industry’s highest individual educational achievement. 

Who should enroll in the CDME certificate program? 

The suitable applicant is an experienced professional who has developed a broad knowledge base mirroring Destinations International’s professional tracks and destination marketing industry standards. Graduates of the program will be equipped with the knowledge needed to adapt and manage the increasing change and competition facing the industry.

Program Components 

Each core course is 2 days in duration, involving a “take-home” assignment to be completed by the participant with a subsequent report of findings and conclusions returned for review.

  • All courses are “stand alone” and can be taken in any sequence. It is highly recommended that the Strategic Issues in Destination Management core course be the participant’s introduction to the program.
  • After core and elective courses are completed, a comprehensive and practice-oriented final exam will be administered to those participants who wish to earn their certification.
  • Elective courses are varied and are 1.5 days in duration.

Course Design Features

  • Limited enrollment to encourage closer interaction among participants and faculty.
  • Course moderators with strong teaching skills and international and tourism business experience.
  • Inclusion of noted industry practitioners to provide specialized expertise.
  • Highly interactive session formats that combine pre-assigned readings, case studies, workshop exercises, idea exchanges, videos and small group discussions.
  • Topic deliberations to reinforce relevant concepts, strategies, applications and measurement methods.

Download the CDME application. (PDF)
Download the brochure. (PDF)

CDME Program Requirements

The CDME program requires completion of the following courses and knowledge assessments within a four-year time frame. Credential conferred after successful completion of the following:

  • 4 Core Courses
  • 2 Elective Courses
  • Final Exam

Core Courses

  • Strategic Issues In Destination Management
  • Destination Marketing Planning
  • Destination Leadership
  • Destination Advocacy and Community Relations

Learn more about core courses.

Elective Course Options  

Choose two elective courses from 10 available options:

  • Destination Positioning and Branding
  • Destination Database Marketing
  • Technology and Marketing Communications in Destination Management
  • Destination Information and Research
  • Development of the Destination Experience
  • Destination Sales and Services Management
  • Destination Partnership and Innovative Funding
  • Destination Social Media Marketing
  • Destination Organization Financial Management
  • Destination Organization Human Resources and Talent Development

Graduation

Destinations International recognizes CDME graduates as those professionals who have completed all CDME program requirements. The graduation ceremony occurs once a year at the Annual Convention.

Recertification 

Effective January 2018, All CDME professionals who earned, and wish to maintain, the CDME designation are required to complete continuing education activities after graduation to maintain certification every four years.

Learn more about recertification requirements.

Pricing

Member Rate: US$ 1,375 Core, US$ 750 Elective
Non-member Rate: US$ 2,062 Core, US$ 1,193 Elective

Contact

If you have any questions on education programs, please contact our events and education team at [email protected] or +1.202.835.4203.