Advocacy Library
Browse the full collection of advocacy resources including research, case studies and links.
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One of the pillars of becoming a community shared value is answering the question: who is our customer? Long time listeners will know the answer...
May 2022
Strategic planning is a key pillar to every advocacy plan, and essential for the future of our community's visitor economy. In this episode, we talk...
February 2022
We are back with our fourth iteration on our resident sentiment study with our partners at Longwoods International...
February 2022
No story in 2021 has captured the advocacy department's attention like the story of Visit Duluth. In short, the city of Duluth, Minnesota has selected...
December 2021
Wes Rhea, president and CEO of Visit Stockton, talks to us about his time in the U.S. military and the skills and knowledge gained that...
November 2021
For this episode, we want to try something a little bit different with our guest and talk with someone who helps destinations and engages with...
September 2021
For this episode, we want to introduce Cassandra McAuley, Vice President, Communications & Stakeholder Engagement at Tourism Calgary. For today, we wanted to dive into...
July 2021
For this episode, we wanted to introduce you to the newest member of our team, Gabe Seder, Senior Director of Advocacy Policy and Program Development...
June 2021
For this series, we wanted to tell the story of usual and unusual suspects in our sector's history and key advocacy moments for them. We...
May 2021
We are in what we call the Great Interruption. A pandemic, civil unrest, widespread unemployment, a recession, natural disasters – all made worse by the...
October 2020
Destinations International has made the case that relying merely on ROI numbers to defend the value and relevancy of a destination organization was no longer...
October 2020
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