Advocacy Library
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This new research study conducted by APCO is a joint effort by the Destinations International Foundation and the PCMA Education Foundation to explore whether travel...
July 2017
Overview The 2017 Benchmarking research, sponsored by American Express, looks at the relative significance of the Travel and Tourism sector in comparison to eight other...
June 2017
World Travel & Tourism Advocacy WTTC works to raise awareness of Travel & Tourism as one of the world’s largest sectors, supporting 284 million jobs...
May 2017
Overview Despite the ever-increasing and unpredictable shocks from terrorist attacks and political instability, to health pandemics and natural disasters, Travel & Tourism continued to show...
March 2017
Overview For over 25 years, the World Travel & Tourism Council (WTTC) has been quantifying the economic and employment impact of Travel & Tourism. Travel...
March 2017
The U.S. Travel Association’s Power of Travel Promotion Report comprises several case studies from destinations across the United States that have experienced the benefits of...
January 2017
Overview In today’s highly competitive global marketplace, travel destinations require investment in their brands to remain relevant. Without effective promotion, states and cities cede these...
August 2016
Targeting the Right Stakeholders Destinations and their marketing organizations put significant effort into getting visitors to come, but the other side of the equation is...
July 2015
Contributing to Sustainable Economic Prosperity As one of the fastest growing cities in the U.S., Frisco, Texas positions itself as the Lone Star State’s Rising...
July 2015
A Mission for Economic Development The basis of Travel Portland’s existence as an organization boils down to a single mission: to strengthen the regional economy...
July 2015
In 1993, Colorado became the only state to eliminate its tourism marketing function, when it cut its $12 million promotion budget to zero. As a...
March 2015