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Overview The 2017 Benchmarking research, sponsored by American Express, looks at the relative significance of the Travel and Tourism sector in comparison to eight other...
June 2017
World Travel & Tourism Advocacy WTTC works to raise awareness of Travel & Tourism as one of the world’s largest sectors, supporting 284 million jobs...
May 2017
Overview Despite the ever-increasing and unpredictable shocks from terrorist attacks and political instability, to health pandemics and natural disasters, Travel & Tourism continued to show...
March 2017
Overview For over 25 years, the World Travel & Tourism Council (WTTC) has been quantifying the economic and employment impact of Travel & Tourism. Travel...
March 2017
The U.S. Travel Association’s Power of Travel Promotion Report comprises several case studies from destinations across the United States that have experienced the benefits of...
January 2017
Overview In today’s highly competitive global marketplace, travel destinations require investment in their brands to remain relevant. Without effective promotion, states and cities cede these...
August 2016
In 1993, Colorado became the only state to eliminate its tourism marketing function, when it cut its $12 million promotion budget to zero. As a...
March 2015
The dividends of destination promotion extend far beyond the benefits accruing to visitor-related industries and their suppliers. In addition to attracting visitors, destination marketing drives...
November 2014
Representing All Partners As a non-membership destination organization, the Cabarrus County Convention & Visitors Bureau is committed to being a resource for all hospitality and...
May 2014
Regionalizing the Bay 2009 marked an important summer for the Great Lakes Bay region of Michigan, as three of the area’s DMOs in Bay, Midlands,...
May 2014
Pioneering the Tourism Marketing District Tourism Marketing Districts (TMD), which are also known as Tourism Improvement Districts or Tourism Business Improvement Districts, are considered quite...
May 2014