Advocacy Library

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Event Impact Calculator (EIC)

aerial view of beach in Corpus Christi

09/09/2025

Maximizing Group Business in Corpus Christi: Incentives Driven by the EIC

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Social Impact

Tiger float at Laos new year parade

08/27/2025

Discover Fort Smith: Broadening Fort Smith’s Identity Through Community Engagement

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Success Measurements

soccer fans cheering in the crowd

08/20/2025

The Soccer World is Coming - Here’s Your Guide to Reaching the Biggest Fans

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Success Measurements

leader speaks to room of employees

08/19/2025

Addressing the Untouchables

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Success Measurements

a man stands at a fork in the road

08/19/2025

The Cost of the Status Quo: Why Doing Nothing Is Your Biggest Risk

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Destination Stewardship

Abstract illustration of the bright cross-shaped star shining in the night sky

08/19/2025

Embracing Social Impact as Our Industry’s North Star

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Technology & Digital Marketing

humans interact with a robot on their phones

08/15/2025

Five Things DMO Marketers Need to Know About AI Technology

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Technology & Digital Marketing

08/15/2025

Five Practical Questions Every DMO Should Ask When Building an AI Policy

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Community Engagement

family reads a plaque

08/13/2025

How Destinations Nationwide Are Leveraging America250

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Organizational Resilience & Growth

a person takes a survey on a tablet

08/13/2025

The Ultimate Guide to Pop-Up Surveys: Engage, Learn, and Improve

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Success Measurements

woman walking in airport with suitcase

08/11/2025

Rethinking ROI for Trade FAMs: A Destination Marketer’s Perspective

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Social Impact

group photo of From Hive to Thrive participants in front of the North Lawndale Employment Network sign

08/11/2025

Beyond the Convention: How Attendees in Chicago Turned Purpose into Impact

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