Karinna Sostre is the Marketing Director at Discover Puerto Rico, where she leads strategic initiatives to promote the Island’s vibrant culture and tourism. With over 13 years of experience, she is an award-winning journalist and seasoned digital strategist. Her professional journey spans breaking news coverage, feature writing, and multimedia reporting, evolving into content marketing, website development, and SEO-driven digital growth. She specializes in crafting audience-first web content and leading cross-functional projects—from site conception and launch to ongoing content optimization and campaign alignment. Karinna holds a bachelor’s degree in Journalism and Information from the University of Puerto Rico and a Content Marketing certification from UC San Diego.

Arin Arnold-Davis is the Director of Destination Stewardship and Community Engagement at VisitLEX in Lexington, KY (USA). She leads initiatives in sustainability, accessibility, and social inclusion and impact, working to make Lexington a better place to live and visit. Arin fosters community partnerships, ensuring tourism development benefits residents while promoting an inclusive and sustainable destination.

Todd Brook has spent 23 years leading organizations and leveraging technology to enhance business performance. He founded Envisionit, driving growth in destination marketing, fintech, and consumer sectors. In 2023, Todd launched Unchained, a consultancy focused on AI-driven strategies that optimize resource utilization, streamline decision-making, and transform operations. A sought-after keynote speaker, Todd shares actionable insights internationally, helping leaders integrate AI effectively to boost organizational efficiency and innovation.

Jon Hunsberger serves as the Executive Director of the Elkhart County CVB (ECCVB), where he leads efforts to enhance tourism and promote economic development throughout the region. Since joining the ECCVB in 2018 as Director of Destination Development, Hunsberger has been instrumental in advancing placemaking efforts, notably through the Vibrant Communities movement, a collaboration between the ECCVB and the Community Foundation of Elkhart County. In 2020, Hunsberger was promoted to Executive Director. In this role, he works closely with local stakeholders to boost Elkhart County's appeal as a tourist destination.

During his time with SoIN Tourism, Seth has played a key role in transforming the organization’s approach to visitor engagement. He led the reimagining of the Visitor Center, turning it into an award-nominated community hub and launching a new model of visitor experience that blends placemaking, local partnerships, and tech-driven personalization. Seth takes pride in building meaningful experiences that connect residents, partners, and travelers alike. His ability to turn vision into action continues to drive innovation across SoIN’s offerings. He also proudly serves on the Board for New Albany Main Street. Reach Seth at [email protected].