Megan Knott

CEO, Tourism Kingston

Megan Knott, CEO of Tourism Kingston and proud mom of two daughters, has more than 25 years of experience in leadership and development, strategic marketing, media and public relations, and business and fiscal management. She holds an MBA in community economic development and holds credentials as a Certified Destination Management Executive.

Megan led city partners in the creation and funding framework for its now established tourism organizations: a hotel association and the destination management organization. Kingston Accommodation Partners’ mission is to advocate for the industry. Tourism Kingston’s mission is to create economic return and visitor experience supports through sales, marketing, the creative industries, and visitor services. Under Megan’s stewardship, these organizations work collaboratively, along with other municipal and community partners. to deliver on the destination’s Integrated Destination Strategy.

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Pádraic Gilligan

Chief Marketing Officer, SITE
Society for Incentive Travel Excellence (SITE)

Pádraic is a leading research and consultancy voice on the Society for Incentive Travel Excellence (SITE) HQ team, in addition to holding a range of other prolific industry credentials. Pádraic is also the co-founder of SoolNua, a boutique consultancy for the MICE marketplace. 
Prior to founding SoolNua, Gilligan was Vice President of Ovation, MCI’s global DMC network and Vice President of Industry Relations at MCI. 
He has written and spoken all over the world on many aspects of meetings and events, regularly contributing to SITE, MPI, FICP, ICCA , IACC, ADMEI and other industry bodies.

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Jennifer Sigal

Director of Communications, Visit Loudoun

A former Washington Post reporter, Jennifer Sigal turned in her press pass for a career in tourism and public relations more than a decade ago. Jennifer is the Director of Communications at Visit Loudoun and co-manager of the marketing team, where she oversees all public relations and media initiatives as well as content development. While a Michigan native, Jennifer now lives in Northern Virginia and loves exploring with her two young boys. 

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Martin Stoll

CEO, Sparkloft Media
Sparkloft Media

Martin Stoll is the founder and CEO of Sparkloft Media, a social-first creative agency helping destinations navigate the changing landscape of digital marketing. With decades of experience in travel, technology, and innovation, he translates emerging trends like generative and agentic AI into practical strategies for DMOs. A frequent industry speaker, he focuses on how technology can strengthen human connection and improve destination marketing.

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Jenn Schaal

Vice President of Operations and Strategy, Visit Saint Paul

Jenn Schaal is the Vice President of Operations and Strategy at Visit Saint Paul, the city’s official destination marketing organization. She leads operations, HR, IT, and organizational strategy, focusing on building clarity, accountability, and scalable systems within a 12-person team. With a background in organizational development and a passion for culture transformation, Jenn specializes in turning ambiguity into structure through repeatable processes and clear frameworks. A former competitive powerlifter and professional stand-up comedian, she brings humor, resilience, and strategic insight to her leadership. Jenn is dedicated to fostering a proactive, psychologically safe workplace where people thrive. 

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