A former Washington Post reporter, Jennifer Sigal turned in her press pass for a career in tourism and public relations more than a decade ago. Jennifer is the Director of Communications at Visit Loudoun and co-manager of the marketing team, where she oversees all public relations and media initiatives as well as content development. While a Michigan native, Jennifer now lives in Northern Virginia and loves exploring with her two young boys. 

Martin Stoll is the founder and CEO of Sparkloft Media, a social-first creative agency helping destinations navigate the changing landscape of digital marketing. With decades of experience in travel, technology, and innovation, he translates emerging trends like generative and agentic AI into practical strategies for DMOs. A frequent industry speaker, he focuses on how technology can strengthen human connection and improve destination marketing.

Jenn Schaal is the Vice President of Operations and Strategy at Visit Saint Paul, the city’s official destination marketing organization. She leads operations, HR, IT, and organizational strategy, focusing on building clarity, accountability, and scalable systems within a 12-person team. With a background in organizational development and a passion for culture transformation, Jenn specializes in turning ambiguity into structure through repeatable processes and clear frameworks. A former competitive powerlifter and professional stand-up comedian, she brings humor, resilience, and strategic insight to her leadership. Jenn is dedicated to fostering a proactive, psychologically safe workplace where people thrive. 

America Segura, a 2024 Destinations International 30 Under 30 honoree, oversees communications and media relations at Visit Corpus Christi. She leads efforts to position the city as the Gulf Coast Capital, fostering community pride and sharing Corpus Christi’s vibrant culture with various audiences.