Kenzie Austin leads SEO at Envisionit, specializing in tourism marketing and the evolving role of AI in search. With over a decade of experience, she helps destinations improve discoverability, engagement, and performance through integrated SEO strategies. Her work has supported growth for clients like Visit Kansas City, Galena Country Tourism, and Visit Spokane. Passionate about the intersection of travel and technology, Kenzie brings a forward-looking lens to optimizing content for large language models (LLMs) and generative search—ensuring brands stay visible and relevant in an AI-driven future.

Josh Derouin is SVP of Partnerships at Zartico, where he empowers agencies and destinations to transform how they understand and reach visitors through destination intelligence. He specializes in helping partners leverage visitor behavioral analytics and media performance data to help their clients make smarter, data-driven marketing decisions.

Prior to Zartico, Josh worked on the agency side for one of travel's leading creative agencies, where he led measurement for major destination clients. He combines deep tourism industry knowledge with expertise in visitor analytics to help partners innovate, succeed, and achieve ambitious marketing goals in an evolving digital landscape.

Donald Lilley is the Director of Technology and Business Intelligence at Visit Baltimore, with over 18 years in technology roles. A pioneer in harnessing data to drive transformative urban initiatives, he focuses on converting complex datasets into actionable insights that shape executive strategy and civic impact. He has spoken nationally on panels and webinars, including cloud security with Druva, visitor movement analytics with Placer.ai, and board-facing data storytelling with eTourism. He has hosted the eTourism Summit for two consecutive years and contributed to the 2024 Destinations International Business Operations Summit. His work bridges innovation, analytics, and destination development.