Jenn Schaal

Jenn Schaal is the Vice President of Operations and Strategy at Visit Saint Paul, the city’s official destination marketing organization. She leads operations, HR, IT, and organizational strategy, focusing on building clarity, accountability, and scalable systems within a 12-person team. With a background in organizational development and a passion for culture transformation, Jenn specializes in turning ambiguity into structure through repeatable processes and clear frameworks. A former competitive powerlifter and professional stand-up comedian, she brings humor, resilience, and strategic insight to her leadership. Jenn is dedicated to fostering a proactive, psychologically safe workplace where people thrive.