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Sol Freixa

VP of Commercial, Global Destinations and Hospitality, Amadeus

On The Blog

Success Measurements

Professional utilizes tablet to analyze data, modern analytics methods through visual representations and charts

12/12/2025

Sol Freixa

2025: The Year Destination Marketing Became Data-Driven

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We believe that destination organizations positively impact local communities as a dynamic place to visit, live and work. As such, Destinations International, the global association for destination professionals, elevates tourism by educating, equipping, empowering and connecting its members to better fulfill their missions and achieve positive results around the world.

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