Randi Morritt is the Chief Operating Officer of Visit Aurora, where she oversees daily operations and drives strategic planning to advance the organization’s mission. Since joining Visit Aurora in 2016 as Director of Communications, she has led transformative initiatives in marketing, branding, and revenue growth, including Aurora’s Travel & Tourism Recovery Plan during the pandemic and the launch of the Aurora Borealis Festival. Her leadership has earned her recognition as a U.S. Travel Association Emerging Leader (2021) and a Destinations International 30 Under 30 honoree (2018).

Dan is the CEO of Madden Media, a destination marketing agency focused on increasing visitation, travel, and tourism for communities across the country. Madden uses innovative, technology-driven marketing strategies to provide solutions for partners. We know travel is transformative for individuals and communities and our team is proud to impact the growth of communities by creating personalized, immersive marketing strategies that connect people to places. Dan has led multiple companies and sits on both nonprofit boards and those of early-stage technology companies.

Clare Tidby is an accomplished marketing executive with over 20 years of experience in consultancy and leadership roles, specializing in the tourism industry. She currently serves as the VP, Marketing & Visitor Experience at Discover Halifax, where she leads initiatives to showcase Halifax as a premier leisure destination.  

Clare combines her expertise with a deep commitment to community well-being and sustainable tourism practices. In her current role she has rebuilt the strategic marketing direction and has significantly expanded the portfolio of visitor information tools.  The brand is now ranked as one of the top 100 in Canada by Strategy Magazine.

Kenzie Austin leads SEO at Envisionit, specializing in tourism marketing and the evolving role of AI in search. With over a decade of experience, she helps destinations improve discoverability, engagement, and performance through integrated SEO strategies. Her work has supported growth for clients like Visit Kansas City, Galena Country Tourism, and Visit Spokane. Passionate about the intersection of travel and technology, Kenzie brings a forward-looking lens to optimizing content for large language models (LLMs) and generative search—ensuring brands stay visible and relevant in an AI-driven future.