Sharon Houghton

Sharon Houghton is Chief Revenue Officer at Destinations International. She brings 20 years of experience across sales, revenue strategy, and strategic partnerships, with a track record of helping organizations grow by clarifying value, building durable partner ecosystems, and strengthening the systems and insights that support consistent execution. Sharon brings a pragmatic, data-informed, relationship-first approach and is known for connecting long-term vision to clear priorities.

Prior to joining Destinations International, Sharon owned a boutique consulting firm focused on strategic solutions that accelerated revenue growth for businesses, many in the travel industry. Before that, she spent 15 years with Active Interest Media and Outside Inc., leading commercial sales, partnerships, and revenue operations teams across a portfolio of enthusiast brands. She brings deep experience across the travel, media, and events sectors, with particular expertise in destination and DMO partnerships and multi-stakeholder programs.

Based in Boulder, Colorado, Sharon spends her free time running, swimming, and exploring the outdoors with her family. Also an avid reader across many genres and welcomes a good book recommendation anytime. Raised in a military family, she grew up moving frequently and developed a deep appreciation for different cultures and travel.