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Advocating for travel, the importance of destination organizations and their work in their local communities 


We can no longer count on blind government support; we can no longer solely...


New research reveals how investing in destination promotion acts as a catal...

In an era of declining public support and increased need for transparency, it is more essential than ever for destination organizations to make an emotional and value-based appeal, supporting their message of ROI with the case for how their organization supports the people of the community with new opportunities for work, economic development and public services. 

Our advocacy team has put together resources to help destinations pivot their stakeholder messaging to one centered around the organization's true customer: the resident. Take a look at videos, case studies, lexicons and more information that will help you communicate the value of your organization to your entire community.

Advocacy Resources

Destinations International is the collective voice of destination organizations, empowering destinations on issues big and small. We strive to be champions for our members and recognize the importance of keeping our members abreast of the challenges and opportunities presenting themselves in the marketplace. DI educates, equips, and empowers its members to advocate on behalf of their destination organizations and their destination communities.


Community Shared Value

Become a community asset focused on your residents as your primary customers.

2022 US Tourism Lexicon

Tourism Lexicon

Words matter in politics, and they need to be chosen carefully to carry an emotional connection to people's values and the values of our industry.


Architects of Destination Advocacy Podcast

A podcast for advocates in the tourism sector and the stories of tackling the biggest issues in the industry.



DI staff and collaborators share perspectives on timely topics in advocacy.

Resident Sentiment Study

This research provides destinations with a unique opportunity to create a well-informed engagement strategy with local residents on the subject of tourism in their communities.