Community Shared Value
Becoming a community asset focusing on residents as your customers
We can no longer count on blind government support; we can no longer solely rely on ROI statistics and we can no longer rely on visitation numbers to be the measure of our success. As our elected officials, the media and our communities are asking for transparency and taking a closer look at our budgets and operations, it is our job to make sure we are prepared to answer any questions by staying vigilant and proactive. We must realize that our local residents are our ultimate customers and make our efforts a shared value in our community and our teams a community asset.
Community Benefit Funding Model
Through a new community benefit funding model, Destinations International believes that a destination organization is a community asset responsible for programs promoting a community as an attractive travel destination by enhancing its public image as a dynamic place to live and work. Under this model everyone benefits.
Watch the Keynote
Becoming a Community Shared Value
Watch the keynote address from Jack Johnson, Chief Advocacy Officer, at Destination International's Annual Convention.