Community Shared Value

Becoming a community asset focusing on residents as your customers

We can no longer count on blind government support; we can no longer solely rely on ROI statistics and we can no longer rely on visitation numbers to be the measure of our success. As our elected officials, the media and our communities are asking for transparency and taking a closer look at our budgets and operations, it is our job to make sure we are prepared to answer any questions by staying vigilant and proactive. We must realize that our local residents are our ultimate customers and make our efforts a shared value in our community and our teams a community asset.

Watch the Keynote
Watch the keynote address from Jack Johnson, Chief Advocacy Officer, at Destination International's Annual Convention.

Community Benefit Funding Model

Through a new community benefit funding model, Destinations International believes that a destination organization is a community asset responsible for programs promoting a community as an attractive travel destination by enhancing its public image as a dynamic place to live and work. Under this model everyone benefits.

We are in what we call the Great Interruption. Normalcy has been upended and serious rebuilding will need to take place - rebuilding of confidence and of structure.
Learn why destination organizations must focus on their residents and change the way they talk about themselves in order to survive and grow.
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The Unusual Suspects

Watch the session from the 2020 virtual Advocacy Summit about the new funding model as well as a broader view of the direct beneficiaries of destination promotion with John Lambeth of Civitas and Ray Hoyt of Visit Tulsa.

Available to Destinations International members. Use your member login to register for complimentary access to all summit recordings.

On the Blog
Take a look at some recent blog posts about the principles of community shared value.
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Transparency as a Value and as a Strategy
Blog
The Importance of Creating a Community Narrative
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Stakeholders > Shareholders