Chad Kearns is a Vice President & Lead Practitioner at Fired Up! Culture. Chad partners with destination executives across North America to successfully work through powerful change management processes to create healthy, high-performance organizations. Areas of expertise include culture change, organizational values development, performance management philosophy and practice, operational efficiencies and enhancement programs, executive coaching, leadership development and succession planning. 

Danny Guerrero, MBA (he/him) is the Founder and CEO of The Culturist Group, the leading multicultural and inclusive marketing practice for travel brands and destinations. He serves as a Committee Lead for Destinations International's Social Impact Committee, and on the Board of Directors for IGLTA (International LGBTQ+ Travel Association) and is a 2024 graduate of UCLA Anderson School of Management's Executive MBA program. Danny has over 20 years of experience in destination marketing, having led campaigns for Brand USA, Visit California, Los Cabos Tourism, Travel Portland, Visit Tucson, and Visit Fort Worth. He lives in Los Angeles, California. 

Jillian leads the Transformational Travel Council’s Destination Stewardship programs, is a regenerative tourism advocate, and is the co-founder of Bannikin, a boutique tourism consultancy. She believes regenerative development is the future for our industry, and within this she sees intentional experience development as the most effective tool we have to reach our potential. Jillian is from coastal British Columbia, Canada, and now lives in Valencia, Spain.