Jerrine Lee headshot

Jerrine Lee, CDME

VP of Sales, Richmond Region Tourism

Jerrine Lee is the Vice President of Sales at Visit Richmond, VA, leading efforts to attract meetings, conventions, and sports events. Since joining in 2016, she has advanced through multiple leadership roles, driving economic growth through major event recruitment. Previously, she worked with the Richmond Flying Squirrels in corporate and suite sales. A James Madison University and Virginia Commonwealth University graduate, she serves on industry advisory boards and co-chairs Destinations International’s Advisory Leadership Board, reinforcing her commitment to sports tourism and destination sales.

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Vimal Vyas, CDME

Vice President of Data, Security and AI Innovation, Greater Raleigh CVB

Vimal Vyas is Vice President of Data, Security and AI Innovation for the Greater Raleigh Convention and Visitors Bureau. He is responsible for the Bureau's integrated digital efforts, including artificial intelligence (AI), digital product (web/mobile) development, data integration, cloud-based software solutions, infrastructure, content/Internet marketing technologies and business intelligence.

In 2023 Vyas earned Destinations International's Certified Destination Management Executive (CDME) credential, which signals the destination marketing industry's highest educational achievement. Vyas currently is a member of Destinations International’s Marketing Committee and serves as Co-Chair of the 2025 Marketing AI and Technology Subcommittee as well as a member of the Event Impact Calculator Super User Group.
 

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