As the founder and President of Treat ‘em Right, Phil Bruno has served 43 years in the Tourism and Hospitality industry. Bruno works with DMOs to connect them with their Visitor Economy workers and communities through custom education programs both live and on-line. Treat ‘em Right programs have exceeded expectations in over 80 cities with 100,000 Certified Hospitality Professionals.  Since 2005 Phil has been a member of Destinations International and DMAI speaking at events and serving on the Advocacy Committee, Community Relations Task Force and Visitor Services planning committee.

Jordan Stout is a creative strategist and project manager based in Victoria, BC. Working as the Marketing Activations Manager at CrowdRiff he applies a keen eye for detail and passion for creating meaningful experiences at every opportunity.

Jake advocates for a more conscious, purposeful form of travel that transforms how we live, connect with others, and care for the planet. He believes that transformative travel can break down divisions and incite positive change. As the founder of The Transformational Travel Council, Jake is spearheading a shift toward a "transformation economy" within a regenerative system. His work is grounded in the belief that travel has the power to evolve the tourism industry and contribute to global well-being.