Jillian leads the Transformational Travel Council’s Destination Stewardship programs, is a regenerative tourism advocate, and is the co-founder of Bannikin, a boutique tourism consultancy. She believes regenerative development is the future for our industry, and within this she sees intentional experience development as the most effective tool we have to reach our potential. Jillian is from coastal British Columbia, Canada, and now lives in Valencia, Spain.