Danny Guerrero

CEO & Founder, The Culturist Group

Danny Guerrero, a passionate travel marketing executive and thought leader, is a trailblazer and force for good in the travel, tourism, and hospitality industries. Danny’s efforts have activated crucial conversations and actions with travel brands to better reflect underrepresented audience needs and shifts in culture within brand marketing and communications rooted in multicultural consumer research. Danny launched The Culturist Group, the leading multicultural and inclusive brand marketing, and communications agency in travel to help empower travel brands and destinations to better connect with and welcome multicultural consumers, including intersectional LGBTQ+, Black, Hispanic, and other consumers of color.  The Culturist Group has delivered award-winning brand marketing and communications campaigns for travel brands and destinations seeking to earn the trust of multicultural and diverse audiences including Brand USA, Events Industry Council, Sydney,  Australia, Jalisco and Los Cabos, Mexico, Cayuga County, New York, Visit Fort Worth, Texas, Visit Carlsbad, California, and others. 

Danny possesses over 20 years of executive-level leadership in advertising, marketing, and communications for hospitality, destinations, and travel brands. Danny received the David Martin Small Business Fellowship from the International LGBTQ Travel Association in 2022; the 2021 Outstanding Achievement Award from the World Travel and Tourism Council (WTTC) for advancing DEI in the tourism industry and the 2021 Chairman's Award by the National Coalition of Black Meeting Professionals for his work. The Culturist Group is a proud member of IGLTA and Destinations International and is a committee member on DI's 2024 EDI Committee.