Destination Assessments and Planning (DNEXT)

The vision of DestinationNEXT is to provide destination organizations with practical actions and strategies for sustainable success in a dramatically changing world.

In 2015, Skift proclaimed DestinationNEXT β€œThe New Way for Tourism Bureaus to Measure Their Effectiveness.” Since then more than 300 destinations from 18 counties have utilized DestinationNEXT to strategically assess their destinations.

For the DestinationNEXT roadmap to be effective, destination organizations need a place to start. To solve for this, Destinations International developed three tools to help destinations assess their situation and prepare for the future.

This study identifies the trends and opportunities that will shape the future of destination marketing and management.
Explore the beginning of a community of practices intended to improve destination strength and community support and engagement.
Expand your industry knowledge with Destinations International's products and resources.
DestinationNEXT is officially at the heart of our industry's strategic, long-term planning discussions. See what industry leaders are saying.


To learn more about how your destination can utilize a DestinationNEXT assessment, contact Kathleen Frankford, Chief Marketing Officer for NEXTFactor Enterprises at [email protected].

For other research and advocacy information, contact Jack Johnson, Chief Advocacy Officer at [email protected].