Rachel is the Senior Vice President of Marketing at New York City Tourism + Conventions, the official destination marketing organization for the five boroughs of New York City. She oversees a team of passionate marketers and strategists dedicated to promoting NYC as a leading global destination to both domestic and international audiences. 
Prior to joining NYC Tourism in 2021, Rachel was the head of marketing for City Winery and Senior Director of Marketing for Delaware North’s Patina Restaurant Group. 
Rachel has taken the scenic route to tourism marketing: she’s a former cognitive neuroscientist and pastry chef and along the way, she founded her own artisanal chocolate company and learned Python for fun.

Joining Madden Media in 2021, Dylan Scacchetti works as MarTech Director overseeing SEO for West Coast clients. He has a passion for creating web experiences for both people and robots to elevate visibility and inspire users in search with the answers to their questions. He also specializes in drinking coffee. Sometimes diet coke if he deserves a little treat.

As Director of Public Relations at Travel Alliance Partnership, Colleen Onuffer helps her clients find their essential stories and develop targeted messages that resonate with media and visitors alike. Since her start in 2016, she’s demonstrated successes in proactive media relations, travel public relations, content development and crafting strategic marketing plans. Colleen is serving as past president of the Public Relations Society of America, Rochester Chapter.

Jamie is an experienced problem solver, strategic thinker, and data storyteller, with over 20 years of expertise delivering meaningful insights to senior stakeholders across various industries.

Currently, as a tourism advisor and consultant at Rove, Jamie helps travel industry clients utilize their business intelligence platform to centralize their data, access valuable insights, and make informed decisions.

Previously, Jamie was the Research Director at the U.S. Travel Association for more than a decade, leading research initiatives and creating resources to inform members and policymakers about travel industry trends and impacts.

Uncommon problems require creative solutions. And with a passion for creating things that have never been seen or done before, Jeff draws inspiration from the world around him — a song, a conversation, or just the scenery through his windshield on a long car trip — to come up with unique and eye-catching campaigns infused with a bit of his sardonic wit. A graduate of Columbia College with more than 30 years of experience, Jeff relishes the opportunity to elevate his peers as well as teaching his craft to the marketing pros of tomorrow at colleges and universities around Milwaukee.

Boldly curious. Creatively wired. Drawn to what others miss.
Curiosity and courage drive everything I do. Raised with a toolbox in hand and a love for exploring hidden corners of my community, I learned early on the value of roots, resilience, and creating something real.
Entrepreneurship sharpened my grit. Running a Chicago-based boutique floral company for eight years taught me how to juggle lean resources, wear every imaginable hat, manage budgets, and craft unforgettable experiences that shaped my perspective on what it takes to grow a business.
Over the past 20 years, I’ve been deeply involved in growing tech consulting firms that serve a wide range of industries. Working closely with stakeholders during times of disruption and rapid growth, I focus on cutting through noise, uncovering what really matters, and helping teams move forward with clarity and purpose.
I don’t settle for the status quo. I push boundaries, challenge norms, and get things done, because that’s how change happens.