Clare Tidby is an accomplished marketing executive with over 20 years of experience in consultancy and leadership roles, specializing in the tourism industry. She currently serves as the VP, Marketing & Visitor Experience at Discover Halifax, where she leads initiatives to showcase Halifax as a premier leisure destination.  

Clare combines her expertise with a deep commitment to community well-being and sustainable tourism practices. In her current role she has rebuilt the strategic marketing direction and has significantly expanded the portfolio of visitor information tools.  The brand is now ranked as one of the top 100 in Canada by Strategy Magazine.

Kenzie Austin leads SEO at Envisionit, specializing in tourism marketing and the evolving role of AI in search. With over a decade of experience, she helps destinations improve discoverability, engagement, and performance through integrated SEO strategies. Her work has supported growth for clients like Visit Kansas City, Galena Country Tourism, and Visit Spokane. Passionate about the intersection of travel and technology, Kenzie brings a forward-looking lens to optimizing content for large language models (LLMs) and generative search—ensuring brands stay visible and relevant in an AI-driven future.