Professional in Destination Management (PDM) Certificate
Redesigned and presented in partnership with George Washington University
The Professional in Destination Management (PDM) program provides destination management professionals with less than three years of experience, cutting-edge education and empowers entry to mid-level professionals with the skills and knowledge critical to successful destination management and marketing.
PDM Online Course: May 14-20, 2018
Join us for the Marketing & Research online course to learn a consolidated approach to tourism destination marketing. Key elements that destination organizations should incorporate in their marketing programs and highlights current marketing tools like branding and theme development, electronic marketing and events.
Upon successful completion of the required seven courses, students will receive a Professional in Destination Management Certificate from The George Washington University School of Business and Destinations International.
Online and Face-to-Face Learning
The comprehensive educational program includes seven core courses and is available to individuals interested in the travel and tourism industry.
The core content areas include:
Upcoming Courses
- Marketing and Research
May 14-20, 2018
Online only course
Member rate: US$ 495
Non-member rate: US$ 792
- Membership and Communications
June 4-11, 2018
Online only course
Member rate: US$ 495
Non-member rate: US$ 792
- Fundamentals of Destination Marketing and Management
July 10, 2018
In-person course: Anaheim, CA, USA
Member rate: US$ 595
Non-member rate: US$ 892
Future Courses
- Destination Development and Management
- Governance and Finance
- Destination Organization
Course Fees
In Person
Member: US$ 595 per course
Non-member: US$ 892 per course
Online
Member: US$ 495 per course
Non-member: US$ 792 per course