Professional in Destination Management (PDM) Certificate

Redesigned and presented in partnership with George Washington University

Upon successful completion of the required seven courses, students will receive a Professional in Destination Management Certificate from The George Washington University School of Business and Destinations International. 

Online and Face-to-Face Learning

The comprehensive educational program includes seven core courses – three conducted in a classroom setting and four available online – and is available to individuals interested in the travel and tourism industry.  

The core content areas include:

In Person

  • The fundamentals of destination organizations (Online offering also available)
  • Destination development and management
  • Sales and group services


  • Governance and finance
  • Destination organization operations
  • Membership and communications
  • Marketing and research