The Professional in Destination Management (PDM) certificate program provides those new to the destination organization side of the industry (less than one year of experience) with cutting-edge education, offering entry-level personnel the critical skills and knowledge necessary to start their careers in the travel and tourism industry.
The updated PDM certificate program is now online, available on-demand 24/7. The program is designed to help you build specific competencies in destination organization management by completing a defined educational curriculum, developed by industry experts. Participants will learn:
- How destination organizations and the various departments within an organization function
- The role of a destination organization within a community
- How destination organizations enhance and benefit their communities
- How to sell your destination to business and leisure travelers.
The program consists of two courses which are purchased as a package. Users will have 90 days from the date of registration to complete the entire program. Extensions will not be granted. Upon successful completion of the Professional in Destination Management coursework and the post-course assessments, users will receive a certificate of completion from Destinations International.
Fundamentals of Destination Management & Marketing
13 modules
The Fundamentals of Destination Management and Marketing course focuses on evolving trends in the travel and tourism industry and how destination organizations successfully align with these changes. Key to this success is the operations of the organization and its place within the travel and tourism industry.
Fundamentals of Sales
10 modules
No sales, no business. It's the most fundamental fact of commerce. However, sales is often one of the most misunderstood and mismanaged aspects of business, despite its obvious and enormous importance. This course will take a deep dive into the sales function and why it’s essential to a destination organization.
Maura Gast, FCDME
Executive Director
Irving, Texas CVB | Visit Irving
Kristin McGrath, CDME
VP of Sales, Services, Sports
Visit Albuquerque
Jack Wert, CDME
Executive Director
Naples, Marco Island, Everglades CVB
Wes Rhea, CDME
Chief Executive Officer
Visit Stockton
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