Updated and revised content in 2024!
The Professional in Destination Management (PDM) certificate program provides those new to the destination organization side of the industry or those who are looking to deepen their understanding of the fundamentals of destination marketing and management, with cutting-edge education and the critical skills and knowledge necessary to start or further their careers in the travel and tourism industry.
The PDM certificate program is available online, on-demand 24/7. The program is designed to help you build specific competencies in destination organization management by completing a defined educational curriculum, developed by industry experts. Participants will learn:
- How destination organizations and the various departments within an organization function
- The role of a destination organization within a community
- How destination organizations enhance and benefit their communities
- How to sell your destination to business and leisure travelers.
The program consists of about 7 hours of seat time, which includes watching module videos, completing knowledge check quizzes, and passing the final course assessment. Upon successful completion of the Professional in Destination Management coursework and the post-course assessment, users will receive a certificate of completion from Destinations International.
FUNDAMENTAL LEARNING
The course is designed for professionals new to the industry or those with experience who would like a deeper understanding of the fundamentals of destination organizations.
FULLY ONLINE
The course is available on-demand 24/7 and can be completed at a self-paced rate without the hassle or cost of travel.
LEARN FROM THE EXPERTS
Instructors include industry veterans and pioneer destination leaders of today.
Register Now
The PDM program offers self-paced, online modules with a 90-day completion window. Upon successfully finishing the PDM coursework and post-course assessment, students will receive a certificate of completion from Destinations International.
Members
US $595
Non-Members
US $795
Bulk Discounts
Bulk discounts are available if you have four or more on your team to train. Please reach out to [email protected] for more details.
About the Course
12 modules
Upon successful completion of this course, attendees will:
- Understand the evolving role of the destination organization and its value to the destination
- Understand the destination organization’s operating environment and structure
- Understand the difference between destination marketing and destination management
- Understand the need for strategic planning and research/data analysis
- Understand who the tourism stakeholders are and how to engage them in destination place-making
