Professional in Destination Management Program
CDME class at the 2018 Annual Convention

The Professional in Destination Management (PDM) certificate program provides those new to the destination organization side of the industry or those who are looking to deepen their understanding of the fundamentals of destination marketing, management and sales, with cutting-edge education and the critical skills and knowledge necessary to start or further their careers in the travel and tourism industry.

The updated PDM certificate program is available online, on-demand 24/7. The program is designed to help you build specific competencies in destination organization management by completing a defined educational curriculum, developed by industry experts. Participants will learn:

  • How destination organizations and the various departments within an organization function
  • The role of a destination organization within a community
  • How destination organizations enhance and benefit their communities
  • How to sell your destination to business and leisure travelers. 

The program consists of two courses which are purchased as a package. Each course requires about 6 hours of seat time, which includes watching module videos, completing knowledge check quizzes, and passing the final course assessment. Users will have 90 days from the date of registration to complete the entire program. Extensions will not be granted. Upon successful completion of the Professional in Destination Management coursework and the post-course assessments, users will receive a certificate of completion from Destinations International.

Courses designed for professionals who are new to the industry or those with experience who would like a deeper understanding of the fundamentals of destination organizations.
Instructors include industry veterans and pioneer destination leaders of today.
Both courses are available on-demand and can be completed without the hassle or cost of travel.
Register Now
Members US$495 | Non-Members US$695 | The PDM program is comprised of two courses, purchased as a package. Both courses are required and must be successfully completed to receive the Professional in Destination Management Certificate of Completion.

About the Courses

PDM Marketing Icon

Fundamentals of Destination Management & Marketing
13 modules

The Fundamentals of Destination Management and Marketing course focuses on evolving trends in the travel and tourism industry and how destination organizations successfully align with these changes. Key to this success is the operations of the organization and its place within the travel and tourism industry. 

PDM Sales icon

Fundamentals of Sales
10 modules

No sales, no business. It's the most fundamental fact of commerce. However, sales is often one of the most misunderstood and mismanaged aspects of business, despite its obvious and enormous importance. This course will take a deep dive into the sales function and why it’s essential to a destination organization.

Meet the Instructors

Maura Gast headshot

Maura Gast, FCDME
Executive Director
Irving, Texas CVB | Visit Irving

Kristin McGrath headshot

Kristin McGrath, CDME
VP of Sales, Services, Sports
Visit Albuquerque

Jack Wert headshot

Jack Wert, CDME
Executive Director
Naples, Marco Island, Everglades CVB

Wed Rhea headshot

Wes Rhea, CDME
Chief Executive Officer
Visit Stockton

Bulk Discounts

Bulk discounts are available if you have four or more on your team to train. Please reach out to [email protected] for more details.

Why Do I Attend PDM?

Kristina Hurley headshot
"Being new to the industry, the PDM program helped provide a baseline understanding of not only the industry itself, but the various departments included within a destination organization and how they operate. I highly recommend this program to anyone new to the industry or a certain function within the industry."
Kristina Hurley
National Sales Manager
Visit Indy


For assistance or more information, please contact:

Rori Ferensic headshot
Rori Ferensic
Senior Vice President of Education
[email protected]
Taylor Ruoff headshot
Taylor Ruoff
Education & Certification Manager
[email protected]