Sophia Hyder Hock

Chief Impact Officer
Destinations International

Sophia Hyder Hock brings over 20 years of expertise in diversity, social inclusion, gender empowerment, and community engagement. She applies human-centered design and mindfulness to create sustainable, performance-aligned outcomes. With experience managing development program budgets exceeding $145M, Sophia has spoken at universities, travel events, and entrepreneurial platforms on practical inclusion initiatives. Having traveled to over 40 countries, she is passionate about learning from diverse cultures and histories.

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Jane Cunningham

Director of European Engagement
Destinations International

Jane loves life in the Nordics and the spirit of Scotland. Her expertise is based on over 20 years of experience around the global meetings industry.  Over this time she was been fortunate to have gained wonderful experiences and friends from working for some great hotels, a convention centre, a destination marketing organisation, a PCO and an alliance of convention bureau. Jane is now building a platform of valuable knowledge sharing between North America, Europe and beyond.  

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Emily Scheiderer

Vice President, Professional Development
Destinations International

Emily is a hospitality enthusiast with experience in both destination organizations and hotels. With a passion for intentional engagement and the sharing of thought leadership, she builds meaningful connections across sectors, overseeing Destinations International’s Large Market Roundtable, Convention Sales and Services Committee and Planner Influencer Board, as well as serving on multiple industry committees and boards. Outside of industry, Emily is equally committed to philanthropy and family. 

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José Arana

Group Marketing Director, Discover Puerto Rico

José is the Group Marketing Director for Discover Puerto Rico, the Island’s Destination Marketing Organization. He provides strategic marketing guidance, assistance, and support in the MICE and tourism niche segments. He also liaises and collaborates with the organization’s LGBTQ+ market strategy and marketing efforts. José has 10 years of Destination Marketing industry experience and is an alumni of Destinations International 30 under 30 program. 

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