Christine “Shimo” Shimasaki, CDME, CMP of 2Synergize, LLC, a Simpleview consulting company, is a passionate advocate of convention and visitors bureaus (CVBs), also referred to as destination marketing organizations. Since 2009, Shimo has provided leadership and guidance to the CVB industry and has helped individual CVB sales organizations with specific meetings market issues and opportunities.
Shimo’s 35-years in the travel industry covers hotel, theme parks, convention center, and CVB experience. Her focus has been a continuum of strategy formulation and execution; helping organizations achieve competitive advantages, community collaboration, strong customer relationships and high performing sales and service teams.
Having a propensity for leveraging technology, Shimo has been instrumental in the development or redevelopment of several CVB sales tools designed to enhance the CVB value proposition, including San Diego Tourism Authority’s (formerly the San Diego Convention & Visitors Bureau) iLead and iService and Destination Marketing Association International’s MINT+, Event Impact Calculator, and Event Room Demand Analyzer.