Dave serves as the President and CEO of Visit Quad Cities. Herrell leads the vision, strategy, and day-to-day operations of the private non-profit, community-based organization. Under Herrell's leadership, Visit Quad Cities has produced record annual visitor expenditures of $954m and has set an ambitious plan for the future. A proven executive with more than twenty years of experience, Herrell has a background in destination and brand marketing, administration, operations, strategic planning, business development, fundraising, government relations, communications and non-profit management.