Rori Ferensic

Senior Vice President of Professional Development
Destinations International

Rori provides leadership in planning and developing integrated curricula and programs that enhance the professional development and expertise of Destinations International members. She oversees educational content and certification programs across the organization's virtual and in-person events.

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Elaine Rosquist, CMP

Senior Director of Product Engagement
Destinations International

Elaine leads strategic development of the Event Impact Calculator and related Destinations International products. She works with subscribers and product developers to ensure a great user experience, robust training resources and strong community support.

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David Breisch, CDME

Senior Director of Marketing
Destinations International

David spent nine years as the Multimedia & Web Manager for the Quad Cities CVB in Illinois and Iowa, leading all facets of digital marketing including website, social media and video production. Today, he supports the development and promotion of the association's products, services and virtual events across all digital channels.

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Andreas Weissenborn

Vice President of Research and Advocacy
Destinations International

Andreas Weissenborn’s career in tourism began with an internship at Visit Baltimore, sparking a lasting passion for the industry. He spent nearly 11 years at Visit Baltimore, focusing on Research, Technology, and Information Systems. In 2017, he joined Destinations International Foundation to support research and advocacy initiatives. His responsibilities include advancing community shared value, the tourism lexicon, the event impact calculator, and other key reporting platforms, reinforcing the belief in destination promotion as a common good for the greater good.

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Alyssa Poulin, CTA

Director of Content Development
Destinations International

As the Director of Content Development at Destinations International, Alyssa Poulin leads the charge in crafting compelling narratives that elevate the role of destination organizations and their impact on communities. With over twelve years of experience in the travel industry, Alyssa shapes content strategy, curates thought leadership, and transforms complex industry insights into accessible, engaging resources for destination professionals worldwide. 

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