Adam Burke is President & CEO of the Los Angeles Tourism & Convention Board, leading efforts to enhance quality of life through tourism’s economic and community benefits. With 30+ years in travel and tourism, he previously held senior roles at Hilton Worldwide before joining Los Angeles Tourism in 2016. Burke serves on key national and global tourism boards, including the U.S. Travel & Tourism Advisory Board and World Tourism Alliance, and is committed to DEIA, chairing Tourism Diversity Matters and engaging in multiple local economic and tourism organizations.