Christina Zolli

Marketing Director, VisitGreenvilleSC

Christina Zolli is the Marketing Director for VisitGreenvilleSC. She is a Greenville native and has 12+ years of experience working on brands like General Mills, Denny’s, Lowe’s Home Improvement and more. She has a real passion for creative problem solving and helping others discover the beauty of Greenville, SC. 

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Bryan Lavin, DBA

Professor, Johnson and Wales University College of Hospitality Management

Bryan Lavin has been a member of the JWU Faculty for eight years. He teaches in the Department for International Travel and Tourism Studies at the College of Hospitality Management. Bryan’s area of expertise is destination marketing and sales, community development, and sustainable tourism planning. In addition to his scholarly pursuits in the field of tourism, Bryan also serves as the college’s brand manager. He is responsible for the management and execution of an integrated plan to position hospitality management as a dynamic and experiential discipline. 

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Maryam Kari

Sr. Digital Marketing Manager, Visit Oklahoma City

Maryam Kari is the Sr. Digital Marketing Manager at Visit Oklahoma City, where she has worked for the past three years. She oversees the organization's website and social media channels, driving engagement and enhancing Oklahoma City's digital presence. With a passion for digital strategy and compelling content creation, Maryam connects visitors with OKC's vibrant culture and attractions. Outside of work, Maryam enjoys exploring new travel destinations and spending time with her family.

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Alli West

Director of Strategy and Brand Planning
Sparkloft Media

Alli West is the Director of Strategy and Brand Planning at Sparkloft Media. She is a strategy specialist with 16 years of experience in marketing, advertising, and branding across industries including tourism, CPG, and retail. She has an MBA from Kellogg School of Management where she majored in Marketing and Innovation & Entrepreneurship. She is passionate about inclusive insight development and provocative strategic approaches that inspire bold creativity and connect with consumers. Alli lives in Chicago with her two labradoodles, Disco and Gypsy.

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