Chad Kearns is a Vice President & Lead Practitioner at Fired Up! Culture. Chad partners with destination executives across North America to successfully work through powerful change management processes to create healthy, high-performance organizations. Areas of expertise include culture change, organizational values development, performance management philosophy and practice, operational efficiencies and enhancement programs, executive coaching, leadership development and succession planning. 

Danny Guerrero is a trailblazing travel marketing executive with over 20 years of experience. As founder of The Culturist Group, he leads in multicultural and inclusive brand marketing, helping travel brands connect with diverse audiences. His agency has delivered award-winning campaigns for notable clients like Brand USA, Sydney, and Visit Fort Worth. Danny has received several accolades, including the David Martin Small Business Fellowship and the WTTC Outstanding Achievement Award. The Culturist Group is a member of IGLTA and Destinations International, with Danny serving on DI's 2024 EDI Committee.

Jillian leads the Transformational Travel Council’s Destination Stewardship programs, is a regenerative tourism advocate, and is the co-founder of Bannikin, a boutique tourism consultancy. She believes regenerative development is the future for our industry, and within this she sees intentional experience development as the most effective tool we have to reach our potential. Jillian is from coastal British Columbia, Canada, and now lives in Valencia, Spain.