Maryam Kari

Sr. Digital Marketing Manager, Visit Oklahoma City

Maryam Kari is the Sr. Digital Marketing Manager at Visit Oklahoma City, where she has worked for the past three years. She oversees the organization's website and social media channels, driving engagement and enhancing Oklahoma City's digital presence. With a passion for digital strategy and compelling content creation, Maryam connects visitors with OKC's vibrant culture and attractions. Outside of work, Maryam enjoys exploring new travel destinations and spending time with her family.

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Alli West

Director of Strategy and Brand Planning
Sparkloft Media

Alli West is the Director of Strategy and Brand Planning at Sparkloft Media. She is a strategy specialist with 16 years of experience in marketing, advertising, and branding across industries including tourism, CPG, and retail. She has an MBA from Kellogg School of Management where she majored in Marketing and Innovation & Entrepreneurship. She is passionate about inclusive insight development and provocative strategic approaches that inspire bold creativity and connect with consumers. Alli lives in Chicago with her two labradoodles, Disco and Gypsy.

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Adam Burke

President & CEO, Los Angeles Tourism & Convention Board

Adam Burke is President & CEO of the Los Angeles Tourism & Convention Board, leading efforts to enhance quality of life through tourism’s economic and community benefits. With 30+ years in travel and tourism, he previously held senior roles at Hilton Worldwide before joining Los Angeles Tourism in 2016. Burke serves on key national and global tourism boards, including the U.S. Travel & Tourism Advisory Board and World Tourism Alliance, and is committed to DEIA, chairing Tourism Diversity Matters and engaging in multiple local economic and tourism organizations.

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