Matt is the Director of Digital Marketing for Visit Dallas, overseeing the organization's digital marketing strategy which includes content across all owned channels. Matt joined Visit Dallas in 2023 after spending 12 years in the sports industry leading digital marketing efforts at Daytona International Speedway, NASCAR, the Washington Mystics and the Captial City Go-Go. He is a three-time graduate of the University of Central Florida with an undergraduate degree in Engineering Technology and Master's degrees in Sports Business Management and Business Administration.