Tim Smith is a strategic communications leader with over 20 years of experience across government, industry, agency, and association sectors. He has held senior roles at Delaware North, APCO Worldwide, and Edelman, and served abroad as a U.S. diplomat promoting trade and investment. As Vice President of Communications, he leads strategy to elevate brand, support the association’s mission, and engage global stakeholders. Tim is active in civic and professional organizations and has served on multiple boards. He lives outside Buffalo, New York, with his wife and has three grown children.

Kelby Bosshardt, President and Co-founder of Datafy, conceived the platform in 2019, blending data, reporting, and business intelligence. He leads Datafy’s technology and business development with expertise in tech commercialization and scientific research. Before Datafy, Bosshardt was COO of Better City, where he utilized his tourism consulting experience for community development. He holds an MBA and a BS in Biochemistry from Utah State University, graduating magna cum laude.

Ava Wells is the Social Inclusion Manager at Destinations International, leading efforts to advance the organization’s inclusion goals under Chief Inclusion Officer Sophia Hyder Hock. With over a decade in member and partner engagement, Ava excels in strategy development and stakeholder relations. Her background includes seven years in tech focusing on workplace inclusion and employee engagement, and three years in travel and tourism with the Nashville Convention & Visitors Corporation. Passionate about regenerative tourism and community impact, Ava lives in Montreal with her Canadian spouse and enjoys cooking, running, and reading.

Justine Garbarino is the Associate Vice President of Marketing at the Valley Forge Tourism and Convention Board. She is responsible for leading the Board’s marketing efforts to showcase the area’s rich history and vibrant attractions. She is passionate about travel and delivering dynamic marketing campaigns that resonate with potential visitors.