Advocacy Summit
Advocacy Summit General Session
Little Rock, AR map
event October 10-12, 2023
location_city Little Rock, AR, USA

Destination organizations are a community asset responsible for programs promoting their community as an attractive travel destination and enhancing its public image as a dynamic place to live and work. Through their knowledge of the destination, brand management, promotional programs, and the resulting impacts of visits by people, destination organizations strengthen the community’s economic position and vitality which provides opportunity for all the people in a destination.  

Recognizing residents as their ultimate customers, destination organizations have an expanded leadership role to play within their communities. This includes playing a supporting role in efforts led by others on issues that, for too long, organizations have avoided and claimed were not within their scope.

Advocacy Summit word cloud

As the 2021 DestinationNEXT Futures Study states, “Destination organizations are expanding their roles in many directions. They are aligning with government and community organizations more intentionally to support initiatives designed to improve social issues and local quality of life; fuel priority sector development; attract outside investment and high-value talent; and elevate the overall destination brand beyond a tourism lens.” 

The Summit presents ideas, strategies, and tactics for destination organizations to successfully embrace their role as a community asset that aligns with their residents and advocates for their needs.

2022 Agenda

Take a look at the previous summit's full agenda.

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Attendees by Budget Size

Attendees come from destinations of all shapes and sizes. The summit offers unparalleled opportunity to network with peers facing the same challenges that you are.

Attendees by Job Level

The summit is geared towards destination leaders who are responsible for marketing, community engagement and destination development. Take a look at the breakdown of attendees by job level.

Join the Online Community

The Online Community connects professionals from across the industry. Find users from your region or join a discussion group to discuss critical advocacy issues.
Access to the Online Community is an exclusive benefit to all staff from member organizations of Destinations International. Use your member login to access the discussions, or contact us if you need assistance.