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Advocacy Summit

October 22-24, 2024 | Río Grande, Puerto Rico

Destination organizations have been redesigning themselves to be both visitor and resident facing organizations with community wide social goals alongside of their traditional sales and marketing goals. This means that they are now an essential community asset, responsible for programs that promote their community as an attractive travel destination and enhance its public image as a dynamic place to live and work. These organizations are necessary because of their destination knowledge, brand management, promotional programs, and the resulting impacts of visitors. Destination organizations are very important because they strengthen our communities’ economic position and vitality.

Through interactive discussions, case studies, and practical exercises, Advocacy Summit equips attendees with the skills and tools needed to effectively work with the elected leaders, stakeholders, and members of the community. It is an opportunity to learn from experts and peers who have successfully navigated policy landscapes while fostering meaningful connections and collaborative relationships.

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Last Year's Agenda

Take a look at the information page and full agenda for last year's summit.

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Attendees by Budget Size

Attendees come from destinations of all shapes and sizes. The summit offers unparalleled opportunity to network with peers facing the same challenges that you are.

  • 35%
    Greater than $10 Million
  • 45.6%
    $2 Million - $10 Million
  • 19.4%
    Less than $2 Million

Attendees by Job Level

The summit is geared towards destination leaders who are responsible for marketing, community engagement and destination development. Take a look at the breakdown of attendees by job level.

  • 49%
  • 20%
    Vice President
  • 24%
  • 7%
    Entry Level/Manager