Social Impact Assessment Tool
The Social Impact Assessment Tool, formerly known as the EDI Assessment Tool, is designed for destination organizations to progress workplace inclusivity. By contributing to the tool, destinations can assess their strengths and opportunities across social impact components and measure against a robust database of median and industry-leading best practices.
The Social Impact Assessment Tool is free to access, anytime and anywhere. Members can utilize in-platform filtering and downloadable reporting to drive understanding, support meaningful conversations, and guide action.
Extended packages provide access to comprehensive reporting, peer comparison, and consultation with Destinations International's Chief Inclusion Officer. See below for more details.
Search for your name to access the online store. Select the "Social Inclusion" category to view all tiers of the Social Impact Assessment Tool. Join the Basic tier for free, or add-on one of the premium tiers for extra services.
Maturity Model
Assess your organization’s social impact trajectory and performance related to workplace dynamics, operations and policies, community engagement, board governance, and accessibility efforts, and destination stewardship.
Equitable for All Sizes
Compare your organization to others using dynamic filters: Country, region, state or province, tourism assets, operating budget, number of FTEs, organizational scope, organizational structure, and non-profit status.
Contextual and Actionable Results
Export scorecards with comprehensive results, suggested best practices, and frameworks for action.
Why Use the Social Impact Assessment Tool?
"At Visit Lake Charles, we believe the Social Impact Assessment Tool is critical in benchmarking our organization’s progress in becoming a more inclusive organization and destination. The tool allows us to have a 360-degree view of the work we are currently doing and areas for continued growth towards our inclusion goals."
TIMOTHY BUSH, TMP, CDME, CDTP
Chief Marketing Officer
Visit Lake Charles
Assessment Pricing
Each reporting tier is priced to inform, support, and accommodate destination organizations of all geographic and budgetary sizes.
Your package purchase will be valid for up to one year from date of purchase or until the tool is closed for future analysis, whichever comes first. Upon tool closure, access will be reset back to basic.
Basic FREE |
Standard US$600 |
Advanced US$1,500 |
Premium US$2,500 |
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Best practices guidelines according to industry standards |
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Organizational scoring analysis across Social Impact verticals including comparison to the industry median for each category |
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Detailed comparison of your organization's responses across all assessment questions within each category |
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Filter your results to see how your organization compares alongside a set of peer destinations |
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75-minute one-on-one consultation with the Destinations International Chief Inclusion Officer (limited to 20)* |
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*Other tiers may add-on a 75-minute one-on-one consultation for a US $1,000 add-on fee. Add-on consultations limited to 10 total destinations.
* Contact Sophia at [email protected] to express interest in purchasing this option. Currently consultations are limited due to capacity, however we will do our best to accommodate all interested members.
About The Author
Ava Wells is the Social Inclusion Manager at Destinations International, working under the guidance of Chief Inclusion Officer, Sophia Hyder Hock. In this role, Ava spearheads the development and implementation of strategies that further the organization’s social inclusion goals. She expertly manages programs and fosters stakeholder engagement to enhance DI’s impact in this vital area.
With a rich background spanning over a decade in member and partner engagement, Ava possesses deep expertise in harnessing insights and building robust relationships to drive strategic transformations. Her experience includes seven years in the tech sector, where she focused on advancing workplace inclusion, equity, diversity, and enhancing employee engagement initiatives.
Ava’s professional journey began in the travel and tourism industry, where she spent three enriching years at the Nashville Convention & Visitors Corporation. She is excited about her return to this dynamic field, particularly driven by her passion for regenerative tourism, cultural vitality, and generating positive community impact.
A champion of collaboration and innovation, Ava values curiosity and the power of connection. Originally from Boston, she has embraced life in Montreal since 2018 with her Canadian spouse. In her leisure time, Ava enjoys cooking, running, and reading. She speaks French and maintains an active and travel-filled lifestyle.