Pathfinders Programme

Program Overview

As destination organizations recover from the impact of the pandemic, destination leaders have the rare opportunity to reflect on the effect that our industry has on our communities and consider a vision for the future of the industry. Rather than racing to return to the pre-pandemic status quo, destination leaders must use this period of recovery to be bold and rebuild in a way that is impactful, strategic, collaborative, and intentional. Destinations International is at the forefront of this effort, working with destination organizations worldwide to chart a path for recovery from the global shutdown of travel, meetings, and events—and to create a shared vision for how our industry creates positive change in our communities. 
 
The Destinations International Pathfinders Programme is comprised of forward-looking European destination leaders committed to tackling key issues facing destination organizations today. The Pathfinders will work with Destinations International to identify the most significant threats to recovery for European destination organizations and prioritize opportunities for Destinations International, our members, and our partners to address these threats. The Pathfinders will serve as an advisory group, collaborating with Destinations International to identify key opportunities to create value for European destination organizations. 
 
In exchange for their participation in the program, the Pathfinders—and their destination organizations—will receive full benefits of membership in Destinations International. 

Program Goal

The Pathfinders Programme will identify and prioritize opportunities for Destinations International to create value for European destination organizations and guide the Association’s post-pandemic strategic engagement in Europe. 

Objectives

  • Create a committed and engaged advisory committee of innovative destination leaders from Europe.
  • Identify and prioritize actionable opportunities for Destinations International to deepen engagement with European destination organizations.
  • Identify and prioritize opportunities for Destinations International to invest in resources to maximize value for European destination organizations.
  • Identify and prioritize gaps in the ecosystem of resources available to destination organizations.
  • Identify areas for content development.
  • Generate networking opportunities for forward-thinking European destination leaders.
  • Facilitate knowledge-sharing between North American and European destination organizations.
  • Build awareness of Destinations International among European destination organizations.  
  • Elevate Destinations International thought leadership—and that of our members and partners—among European destination organizations.

The 2022 Pathfinders

  • Geneva Tourisme & Convention Foundation, Alain Pittet
  • Malmö Convention Bureau, Johan Menso
  • VisitScotland, Rory Archibald
  • Fáilte Ireland, Paul Mockler
  • Athens Development and Destination Management Agency, Alexia Panagiotopoulou
  • Hungarian & Budapest Convention Bureau, Gabriella Becsei
  • Visit Oulu, Yrjötapio Kivisaari
  • The Netherlands Board of Tourism & Conventions, Antonia Koedijk
  • Turisme de Barcelona/ Ajuntament de Barcelona, Rosa Bada
  • Türkiye Tourism Promotion and Development Agency, Esra Güler

PRESS RELEASE

Program Term

The Pathfinders Programme is envisioned to run for one year, launching at IMEX Frankfurt in June 2022 and remaining active through IMEX Frankfurt 2023.

More Information

For more information or to apply to participate in the Pathfinders Programme, contact Jane Cunningham, Director of European Engagement at [email protected].

Apply Now

Are you a European destination looking to join the Pathfinders Programme? Apply now!