Pathfinders Programme

Join the Program

The Destinations International Pathfinders Programme is comprised of forward-looking European destination leaders committed to tackling key issues facing destination organizations today. The Pathfinders will work with Destinations International to identify the most significant threats to recovery for European destination organizations and prioritize opportunities for Destinations International, our members, and our partners to address these threats. The Pathfinders will serve as an advisory group, collaborating with Destinations International to identify key opportunities to create value for European destination organizations.  

Why You Should Join

  • You will be part of creating a value proposition that will benefit the European destination organisation community.
  • Your whole organisation will benefit from memberships including access to tools, services and education offered through Destinations International.
  • Your thought leadership will be recognised through our whitepaper and various global activities.
  • You will learn from fellow Pathfinders and the broader Destinations International community.

The Journey So Far

  • Engagement during the 2022 Annual Convention including the European meeting, the community indicator conversation, a discussion with the 30 Under 30 group, and speaking in sessions.
  • We have held 3 virtual meetings so far in 2022.
  • The first Pathfinders in-person meeting took place in Vienna in October, 2022.
  • The second Pathfinders in-person meeting took place in Krakow in November, 2022.
  • The third Pathfinders in-person meeting took place in Barcelona at IBTM in November, 2022.
The Pathfinders met for the first time in-person in Vienna in October, 2022.

The 2022 Pathfinders

  • Geneva Tourisme & Convention Foundation, Alain Pittet
  • Malmö Convention Bureau, Johan Menso
  • VisitScotland, Rory Archibald
  • Fáilte Ireland, Paul Mockler
  • Athens Development and Destination Management Agency, Alexia Panagiotopoulou
  • Hungarian Tourism Agency, Ivan Ljubinkovic
  • Visit Oulu, Yrjötapio Kivisaari
  • The Netherlands Board of Tourism & Conventions, Antonia Koedijk
  • Turisme de Barcelona/ Ajuntament de Barcelona, Rosa Bada
  • Türkiye Tourism Promotion and Development Agency, Esra Güler
  • Event Wales, Welsh Government, Heledd Williams
  • Wonderful Copenhagen, Convention Bureau, Cathrine Seidel Tvede
  • East Sweden Convention Bureau, Jenny Irwin


Where You Can Find Us

  • The Pathfinders will be present at Destinations International's 2023 CEO Summit taking place in Greater Victoria, BC, Canada on April 3-5, 2023.
  • The Pathfinders will meet during Destinations International's 2023 Annual Convention in Dallas, TX, USA on July 18-20, 2023.

More Information

For more information or to apply to participate in the Pathfinders Programme, contact Jane Cunningham, Director of European Engagement at [email protected]

Apply Now

Are you a European destination looking to join the Pathfinders Programme? Apply now!