Public Relations Measurement Guidelines Handbook for Destination Organizations

Destinations International is committed to providing its members with the tools they need to excel. With a renewed focus on public relations and communications professionals within our industry, the newly established Public Relations and Communications Task Force has taken on the challenge of establishing best practices. The Public Relations and Communications Task Force has combined efforts with AMEC, the International Association for Measurement and Evaluation of Communication, which is the world’s largest media intelligence and insights professional body, to collaborate on establishing public relations and communications measurement guidelines for destination organizations. 

The Executive Summary is available for all to view, while the full handbook can only be downloaded by members.


Executive Summary         Download Handbook