Destination Marketing Accreditation Program (DMAP)

The globally recognized Destination Marketing Accreditation Program (DMAP) serves as a visible industry distinction that defines quality and performance standards in destination marketing and management. 

Achieving DMAP accreditation positions a destination organization or CVB as a valued and respected organization in your community and increases your credibility among stakeholders.

Achieving accreditation through Destinations International proved to be an intensive but enormously helpful process for us. While we had long been measuring many of the key activities outlined in the DMAP program prior to our accreditation, Destinations International’s performance reporting handbook and DMAP program brought valuable clarity and consistency of definitions to help standardize our process. 

Kevin Bagger, Director of Marketing, Las Vegas Convention & Visitors Authority


  • Destination organization or CVB is a legal organization or entity 
  • Destination marketing is the primary function of the destination organization or CVB
  • The destination organization or CVB has two or more years of destination marketing expertise
  • The destination organization or CVB is the official governing entity authorized to provide destination marketing services for the jurisdiction
  • The destination organization or CVB agrees to abide by the DMAP Code of Conduct

Application Timeline

DMAP applications are accepted throughout the year. Click here to read about the new Standards.

Destination organizations or CVBs can log in to the Destinations International’s Accreditation Management Site to submit a DMAP application, update contact information, and review the status of an application. New destination organizations or CVBs will be asked to register and request a password. 

Log in to the Accreditation Management system.


Initial Application Fee:

Member Price: US$ 2,500
Non-member Price: US$ 3,750

Annual Progress Fee:

Member Price: US$ 750
Non-member Price: US$ 1,150

For more information, contact:

Brian London 

Accreditation Program Manager