Destination Marketing Accreditation Program (DMAP)
DMAP recipients on stage at the 2017 Annual Convention

The globally recognized Destination Marketing Accreditation Program (DMAP) serves as a visible industry distinction that defines quality and performance standards in destination marketing and management. 

Achieving DMAP accreditation positions a destination organization or CVB as a valued and respected organization in your community and increases your credibility among stakeholders.

Eligibility

  • Destination organization or CVB is a legal organization or entity 
  • Destination marketing and management is the primary function of the organization
  • The organization has two or more years of destination marketing and management expertise
  • The organization is the official governing entity authorized to provide destination marketing and management services for the jurisdiction
  • The organization agrees to abide by the DMAP Code of Conduct

Application Timeline

Organizations may begin working on their accreditation application and may submit their applications at any time throughout the year, however applications are only reviewed and approved twice per year. This is change from the past when applications were reviewed on a rolling basis. The accreditation review windows are intended to give clear timelines for organizations whose goal is to become accredited prior to Annual Convention or to become accredited during this calendar year.

Spring/Summer Review Cycle:

Organizations that wish to complete their accreditation prior to Destination International’s Annual Convention must submit their completed applications by April 16th. Applicants will receive feedback on their initial applications and will be given an opportunity to revise their application if necessary. Organizations that are approved for accreditation during the spring/summer review cycle will be recognized at Annual Convention in July. Applications that are not approved for accreditation may be revised and re-submitted for review during the fall/winter review cycle. Applicants are not penalized for revising and re-submitting their applications.

  • Initial Application Deadline: April 16
  • Notification of Decision: June 15

Fall/Winter Review Cycle

Organizations that wish to complete their accreditation by the end of the calendar year must submit their completed applications by October 1st. Applicants will receive feedback on their initial applications and will be given an opportunity to review their application if necessary. Organizations that are approved for accreditation during the fall/winter review cycle will be recognized at the following Annual Convention in July. Applications that are not approved for accreditation may be revised and re-submitted for review during the spring/summer review cycle. Applicants are not penalized for revising and re-submitting their applications. Applicants whose accreditation is approved will be notified of the decision by email on or before December 15.

  • Application Deadline: October 1
  • Notification of Decision: December 15

Begin Your Application

Organizations complete their application for accreditation entirely online. The first step is to create an account in Destination International’s accreditation management system. To get started, click the link below to open the accreditation management system, then click “Register as a New Organization” on the left hand side of the screen.

Fees

Initial Application Fee:

Member Price: US$ 2,500
Non-member Price: US$ 3,750

Annual Progress Fee:

Member Price: US$ 750
Non-member Price: US$ 1,150

Contact

For assistance or more information, please contact:

Gabe Seder
Senior Director of Advocacy Policy & Program Development
+1.202.835.4090
[email protected]