The globally recognized Destination Marketing Accreditation Program (DMAP) serves as a visible industry distinction that defines quality and performance standards in destination marketing and management.
Achieving DMAP accreditation positions a destination organization or CVB as a valued and respected organization in your community and increases your credibility among stakeholders.
Eligibility
- Destination organization or CVB is a legal organization or entity
- Destination marketing and management is the primary function of the organization
- The organization has two or more years of destination marketing and management expertise
- The organization is the official governing entity authorized to provide destination marketing and management services for the jurisdiction
- The organization agrees to abide by the DMAP Code of Conduct
Accreditation Standards
To become accredited, a destination organization must demonstrate compliance with more than 100 performance standards. Accreditation standards are set by an independent panel of industry veterans representing a diverse selection of destination organizations. Standards are regularly revisited and revised to reflect the evolution of best practices in our industry. The accreditation standards include 20 optional Aspirational Standards. These are standards which are not necessarily established as best practices in the industry, but which are quickly becoming the norm. It is the expectation that Aspirational Standards will become required standards at some point in the future. The applicant does not need to meet these standards to become accredited.