JLL

Jones Lang LaSalle Incorporated (JLL)’s Global Tourism Advisory Group is a leading professional services firm specializing in growing the impact of the visitor economy on local regional and national communities creating more vibrant and resilient places to live, work and play.

JLL’s Tourism Advisory Group uses our proprietary and data driven tools to help communities leverage the visitor economy to catalyze growth, diversify industries, and ensure long-term sustainability for communities worldwide. In an increasingly competitive global landscape, our work is focused on helping destinations distinguish themselves and thrive.

Our strength lies in merging global insights with local knowledge, delivering innovative solutions that anticipate and shape the changing dynamics of the visitor economy. We understand that every Community has its unique story, challenges, and potential, and our expertise lies in helping to unlock this potential.

Our Global Tourism Advisory group has access to 49 offices worldwide, unrivaled access to global data and insight and a 350-strong team to leverage. Our access to a global community enhances our team’s ability to provide comprehensive tourism strategy services, using an inclusive, research-based approach. We offer global strategy, positioning services, and destination development at both strategic and tactical levels.

JLL's partnerships with the World Trade & Tourism Council (WTTC), Destinations International, and the World Economic Forum (WEF) provide unparalleled expertise and insights. Our collaboration with WTTC resulted in the Tourism Readiness Index, a dynamic, data-driven tool for contextualizing a destination's position in the marketplace.

We offer a wide range of services for venues of all sizes and signature destination assets, including venue optimization, feasibility studies, asset management consulting, and MICE impact analysis. Our venue design and visioning services go beyond conventional approaches, embracing innovative concepts that create unique, immersive experiences for visitors while maximizing operational efficiency and sustainability.

Our master planning expertise considers environmental sustainability, infrastructure development, visitor experiences, and community engagement. We also excel in organizational positioning and governance, advising on effective structures and processes for destination management.

As a group, we pride ourselves on thinking differently. Our deep understanding of client needs allows us to develop solutions that are truly tailored to each client's unique context and aspirations. We don't believe in one-size-fits-all approaches; instead, we challenge conventional wisdom and explore innovative strategies that set our clients apart in the global tourism landscape.

Discover how JLL’s Global Tourism Advisory Group can help shape your destination's future with our unique blend of global expertise, local knowledge, and creative thinking. Together, we'll achieve sustainable growth, improved competitiveness, and enhanced visitor experiences that stand out in the global tourism market.