CFO by design

Principle Partner

CFO by design (CFObd) is focused on developing organizational excellence in destination marketing organizations (DMOs).  In our world, that means that the numbers are just the beginning.  Our work is designed to align resources to the key objectives of the organization, provide strategic counsel, and enhance processes and outcomes.

We are a specialized, nimble firm focused on bringing the best talent to our engagements through collaborative, aligned partnerships targeted to ensure that you have best counsel available. 

Our team has over 45 years of combined experience working with and in destination marketing organizations.  We speak your language and understand your industry and your needs.

We are also the team behind RISE (Report on Inclusive Spending Efforts): an interactive, data driven tool to advance and measure your DEI initiatives through a simple, yet comprehensive, survey to understand how your spending supports diverse vendors and to understand the diversity of your partners so that you can more effectively promote and sell them.

Connect With Our Team

President & CEO