Explore the Event Impact Calculator
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Through Destinations International, this tool is now available to destination organizations and CVBs at a fraction of the development cost. License fees will go towards the ongoing support and maintenance of the system.

An Industry Standard for Measuring How Events Impact Your Destination

In communities across the world, the case for destination marketing can depend on an appreciation of the economic value of events. The Event Impact Calculator has empowered destination organizations and CVBs to quantify this value and, by extension, the case for the ongoing development of the meetings and events sector.”

Don Welsh, President & CEO, Destinations International

The Event Impact Calculator measures the economic value of an event and calculates its return on investment to local taxes. Armed with this information, destination organizations and CVBs are better prepared to make the case to policymakers and stakeholders for the ongoing development and growth of the events and meetings sectors. Updated annually, the calculator draws on ten different data sources to provide an industry-wide standard.

The models and platform have been developed by Tourism Economics, an Oxford Economics Company, and includes four distinct modules:

  • Meetings: Including business meetings, conventions and trade shows
  • Sports: Including amateur, college and professional sports
  • Festivals and Cultural Events: Including performing and visual arts, awards ceremonies, food and drink and cultural events
  • Local and Public Events: Including public and consumer shows, food and beverage events, community events and testing and education events

Why is it important?

With more than 250 destination organizations using the tool, the Event Impact Calculator has been established as an industry standard with over 300,000 events analyzed.

With minimal user inputs, destination organizations and CVBs can produce impact analysis based on the latest survey and economic data available.
Each destination organization and CVB receives access to a model that is uniquely developed for their destination.
The calculator measures the direct impacts of events on businesses, employment, income and taxes.

Watch Video Demos


Preview the Meetings Module

Preview the Sports Module

Preview the Festivals Module


Local & Public Events Module


For assistance or more information, please contact:

Elaine Rosquist
Senior Director of Product Engagement
[email protected]
Alyssa Poulin, CTA
Product Engagement Manager
[email protected]