Research & Resources

Destinations International is the collective voice of destination organizations, empowering destinations on issues big and small. We strive to be champions for our members and recognize the importance of keeping our members abreast of the challenges and opportunities presenting themselves in the marketplace. DI educates, equips, and empowers its members to advocate on behalf of their destination organizations and their destination communities. We use our collective voice to elevate and advance the mission, goals, and efforts of destination organizations. Destinations International is constantly expanding industry knowledge, introducing new ideas and developing forward-focused research and relevant data.

Advocacy Resources

Destinations International is the collective voice of destination organizations, empowering destinations on issues big and small. We strive to be champions for our members and recognize the importance of keeping our members abreast of the challenges and opportunities presenting themselves in the marketplace. DI educates, equips, and empowers its members to advocate on behalf of their destination organizations and their destination communities.

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Community Shared Value

Become a community asset focused on your residents as your primary customers.

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2022 US Tourism Lexicon

Tourism Lexicon

Words matter in politics, and they need to be chosen carefully to carry an emotional connection to people's values and the values of our industry.

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Architects of Destination Advocacy Podcast

A podcast for advocates in the tourism sector and the stories of tackling the biggest issues in the industry.

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Blog

DI staff and collaborators share perspectives on timely topics in advocacy.

Social Impact

Social impact in the tourism industry is the measurable and long-lasting contribution destinations make to their communities, economies and environments through responsible and welcoming tourism strategies.  

By demonstrating impact through outcomes, social impact ensures that travel is not only an economic driver but also a force for positive change that benefits people and places beyond the visitor experience. 

Destination Tools

Built on best practices, insights, and research, our destination tools and products work to provide best practices and strategies to increase relevancy and raise the level of professionalism for the success of destination organizations.

Destination Booking Agreement

As destination organizations and business event strategists evaluate the continually shifting requirements for events, it is important to have the needs and commitments clearly outlined for both organizations to maximize the success of their business event strategies.

Read about the DBA

Public Relations Measurement Guidelines Handbook

The Public Relations and Communications Task Force has combined efforts with AMEC, the International Association for Measurement and Evaluation of Communication, which is the world’s largest media intelligence and insights professional body, to collaborate on establishing public relations and communications measurement guidelines for destination organizations. 

Download the Handbook